What business should a mega-brand like McDonald’s enter next?

Launch McDonalds Cafes!

This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and cost and also by holding an exceptional position that interests regardless of how alike.

The McD’ Coffee Shops can be ideal in experiencing the coffee cultures which can be growing rapidly during the entire globe. These coffee cultures dominated by Starbucks and cafes attract individuals who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because they consumers convey more in-store time and energy to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people look for coffee houses as time-killers on their way for the cinema, take-away, or rediscovering the reassurance of work. They’re hunting for a short-term experience that’s fast with excellent service in a fair price.

McD Fast food restaurants would be separate entities through the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics as well as the technique infamous ‘M’ logo will allow for fast recognition, credibility and belief in the medical. But also for further differentiation from the fast-food image, the famous ‘red’ theme can be substituted with the ‘grey/black’ colours that are sometimes utilized in certain countries. Also introducing much more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee houses; so youngsters are not entirely excluded out of this adult experience.

McDonalds is known for being open until late and their Fast food restaurants would thus fulfill the huge consumer demand from club/bar goers and tourists that could subscribe to a brand name that enables these phones enjoy their coffee experience when they desire.

McDonalds’ vast global reach and prime locations permit instant worldwide saturation, and their less expensive costs when compared with Starbucks etc would permeate countries where coffee shops are viewed a premium/luxury. Starbucks may offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they are able connect to the same experience with less expensive costs, better and faster service.

This venture include a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty for the brand.

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