What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds will be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and cost through holding a unique position that attracts regardless of how alike.
The McD’ Cafes would be ideal in making use of the coffee cultures that are growing during the entire globe. These coffee cultures covered with Starbucks and cafes attract people that pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities as these consumers convey more in-store time to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people turn to coffee shops as time-killers on their way towards the cinema, take-away, or finding comfort work. They are looking for a short-term experience that is fast with excellent service at the reasonable cost.
McD Coffee houses can be separate entities from the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics as well as the technique infamous ‘M’ logo enables for fast recognition, credibility and belief in the startup company. Nevertheless for further differentiation from your fast-food image, the famous ‘red’ theme can be substituted with the ‘grey/black’ colours which can be sometimes employed in certain countries. Also introducing much more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee shops; so children are not entirely excluded from this adult experience.
McDonalds is recognized for being open until late in addition to their Cafes would thus satisfy the huge consumer demand from club/bar goers and tourists that will subscribe to a brandname that permits these to enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, and their lower prices in comparison with Starbucks etc would permeate countries where coffee shops are viewed a premium/luxury. Starbucks may offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they possibly can connect to the same exposure to less expensive costs, better and faster service.
This venture will add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty to the brand.
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