From what consumers choose to buy which brand will not buy which brand point of view

1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing have inked well, that is China’s many emerging home brands, or continues to be established for a decade or two, from your factory The company companies don’t match what the law states. Like 2 hundred meters of the track, an individual has exhaust 50 meters or 100 meters, how do you chase?

2. Many Chinese home brands just give attention to a vertical category, including bedding, bathroom, ergo office chair, bedding, IKEA will give a full set

3. Don’t take home this type of home hypermarket and IKEA. All goods bought from IKEA stores are their own, its pursuit to result in the shopping experience better, people can’t help but go shopping. However, chinese people home Mall for example Red Star Macalline is still playing the function of channel business, home brands towards the store to rent/buy a location, store revenue is the main channel, not selling home money, not so much chance to experience Increase up, the sale of goods inside the store style will not be too uniform.

4. Cost, the IKEA bought all know the price of his home, in the brand was considered cheaper. This stems from the founder’s notion of cost control. IKEA product development from the designer in the designer has set the cost, thinking about how to get the suitable solution within this price range, originates from the purchase price to style the creation of thinking, and lots of Chinese home brand continues to be first made A very important factor, and factory also discussed the evidence of the initial cost of the sample, and then cost is from design to cost the opposite of the development thinking. 2 kinds of four ways aren’t the same. IKEA also from the flat packaging to regulate the logistics costs with the ancestral-level players.

5.35 years of age. With age, the pursuit of home quality could be more compared to price, time is probably not the favorite IKEA.

The following is the emphasis from the outlook during the company itself: China’s traditional home brands don’t look great (though good quality quality), a critical reason is always that these brand managers would be the previous generation of businessmen.

Their traditional thinking is the consumer needs no matter what the market reflects. Make a product out, throwing cash in the channel, pushing difficult to sell. Consequently the products are no longer the first one to meet the needs of teenagers, and secondly, we have been in the home stores, like the Red Star Macalline and also home, don’t see a lot of shiny products, most of the things people didn’t What things to buy impulsively.

Actually, since 2010, China has produced a lot of excellent home brands. Is essentially specialized in furniture foundries. Their entrepreneurs are younger generation, have a study abroad and have work experience, some their very own high aesthetic, but in addition in the design industry experience or resources in the design industry, you possibly can make an excellent product look, But also comprehend the importance of doing the emblem as opposed to just channels. Quite simply, in the product value and brand promotion, they’re not bad. But one other issue that these young entrepreneurs face is that they find it hard to find a very good and stable supply chain.

As a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But could produce good product manufacturers, a lot of them will be the large list of foreign brands, the latter’s foundry. If you want to make a look and quality of both home brands, not merely look great but also must support the excellence of the number of factories. However, these good factories are involved about the cooperation using the emerging Chinese home brands.

There isn’t any flexible supply chain capabilities. The so-called flexible supply chain refers to the small batch, multi-frequency output of products. This is especially true of huge orders for small orders. Unless the factory has strong data management capabilities, it is difficult to satisfy the procurement and inventory challenges associated with small quantities and multi-frequency orders, nor is it prepared to accept such orders.

Usually do not trust. On the one hand, the important factories don’t always trust the Chinese brands. This is not for young brands, however the Chinese brands may unspoken rules a lot of, several things usually are not within the contract to discuss going to the wine table to talk about the passage of time, the is doing bad, large factories also should not handle china brand. However may be the young entrepreneurs usually do not trust, think young people don’t understand anything. This can be quite simple to understand, the factory people have been in the traditional sell for decades, is extremely pragmatic. Young brands talk about the development, trend and so on they do not comprehend the topic.

The 2 groups aren’t within the same language system, as well as if they are prepared to work together, it is not easy to acquire together. Despite every one of the above problems, I’m very optimistic concerning the emerging home brands in China. I got myself a whole lot myself, I do believe they may be beautiful and practical. When the brand managers can find out in regards to the manufacturing side, the original factory operators also would rather make use of an open attitude to manage the newest brand in China (this wish to achieve, may need to control from the hands of these parents, the second generation plant ), Chinese brands will be receiving better.

Can’t say how much domestic furniture and international poor this type of macro issue. Only talk about the IKEA as well as the question asked the custom furniture, are sheet metal furniture.

More than 10 years ago, sheet metal processing technology is not mature, many brands vary in quality, bad quality manufacturers can not ensure that the quality of items, formaldehyde will be exceeded, within this environment, IKEA strict standards, furniture style is simple, an easy task to assemble, is Many people’s first choice.
Recently, the complete board industry technology upgrade, on a great number of Dieffenbach large continuous press, improve the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from your production to lessen the content of formaldehyde, such as Kang-plate popular this season, are employed within the production process have the freedom of formaldehyde and won’t produce formaldehyde adhesives, greatly lowering the formaldehyde content with the plate. It may be declared the big domestic board, from the press plate to the manufacturing way to the adhesive, can meet or exceed international brand standards.

Although both of them are plate-type furniture, the way to go is entirely different and is among the two skill trees that are rooted in another way to do business. The biggest distinction between the two, IKEA is prefabricated finished sheet metal furniture. Customization may be adjusted according to the sized the favourite color.
To put it simply, IKEA furniture size can’t be changed, your home can put, cannot place their own way; and custom furniture is tailor-made, the size could be big or small. Customized and prefabricated finished items are two completely different approaches which are different in focus and direction of operation.

It would have been a good option now for you to decide on the maker to customize your own furniture now.
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