From what consumers choose to buy which brand doesn’t buy which brand perspective

1. IKEA has sixty or seventy numerous years of history, complete range, one-stop shopping, branding, and marketing did well, that is China’s many emerging home brands, or continues to be established for any decade or two, from the factory The company companies do not match the law. Like two hundred meters with the track, a person has run out of 50 meters or 100 meters, how do you chase?

2. Many Chinese home brands just give attention to a vertical category, including bedding, bathroom, ergo office chair, bedding, IKEA can provide a complete set

3. Don’t take home this type of home hypermarket and IKEA. All goods bought from IKEA stores are their own, its pursuit to increase the risk for shopping experience better, people can not help but buy things. However, the Chinese home Mall for example Red Star Macalline remains playing the part of channel business, home brands to the store to rent/buy a location, store revenue will be the main channel, not selling home money, not so much power to experience Increase up, the sale of merchandise within the store style will not be too uniform.

4. Cost, the IKEA bought truly realize the buying price of his home, in the brand was considered cheaper. This comes from the founder’s concept of cost control. IKEA product development from the designer inside the designer has set the price, thinking about ways to get the perfect solution in this cost range, originates from the purchase price to create the introduction of thinking, and several Chinese home brand remains first made A very important factor, and factory also discussed the evidence of the original cost of the sample, and then prices are from design to cost the alternative with the development thinking. Two kinds of four ways won’t be the same. IKEA also with the flat packaging to manage the logistics costs of the ancestral-level players.

5.35 years of age. With age, the pursuit of home quality may well be more compared to price, enough time may not be the favourite IKEA.

This is the emphasis from your outlook during the company itself: China’s traditional home brands don’t look great (though the right quality), a critical reason is the fact that these brand managers will be the previous generation of businessmen.

Their traditional thinking is the consumer needs no matter what the market reflects. Make a product out, throwing profit the channel, pushing hard to sell. Consequently these items aren’t the first one to meet the requirements of young people, and secondly, we’re in your own home stores, like the Red Star Macalline and actually home, do not see too many shiny products, a lot of the things people did not Things to buy impulsively.

In reality, since 2010, China has produced lots of excellent home brands. Is actually specialized in furniture foundries. Their entrepreneurs are young people, use a study abroad or have work experience, some have their own high aesthetic, but in addition in the design industry experience or resources in the design industry, you may make a good product look, But in addition view the importance of doing the company as opposed to just channels. In other words, within the product value and brand promotion, they’re not bad. But another problem why these young entrepreneurs face is that they find it difficult to find a good and stable supply chain.

As a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But tend to produce good product manufacturers, a lot of them are the big list of foreign brands, the latter’s foundry. In order to produce a look superiority both home brands, not just look good but in addition need to offer the quality of the number of factories. However, these good factories are involved concerning the cooperation with the emerging Chinese home brands.

There are no flexible supply chain capabilities. The so-called flexible supply chain means the small batch, multi-frequency production of products. This is also true of enormous orders for small orders. Unless the factory has strong data management capabilities, it is difficult to meet the procurement and inventory challenges connected with small quantities and multi-frequency orders, neither is it prepared to accept such orders.

Do not trust. On one side, the big factories don’t always trust the Chinese brands. This isn’t for young brands, but the Chinese brands may unspoken rules an excessive amount of, a lot of things usually are not inside the contract to talk about coming to the wine table to talk about the passing of time, the industry does bad, large factories also don’t want to cope with chinese people brand. On the other hand will be the young entrepreneurs don’t trust, think young people do not understand anything. This is also quite simple to comprehend, the factory people have experienced the traditional industry for decades, is very pragmatic. Young brands talk about the development, trend etc they don’t comprehend the topic.

The 2 groups usually are not in the same language system, as well as if they’re prepared to come together, it is not easy to get together. Despite all of the above problems, I am very optimistic about the emerging home brands in China. I purchased a great deal myself, I think they’re beautiful and practical. In the event the brand managers can learn more about the manufacturing side, the original factory operators also choose to work with an open attitude to manage the new brand in China (this desire to achieve, may have to control from your hands of the parents, the next generation plant ), Chinese brands will be receiving better and better.

Can not say simply how much domestic furniture and international poor such a macro issue. Only discuss the IKEA as well as the question asked the custom furniture, are sheet metal furniture.

A lot more than 10 years ago, sheet metal processing technology is not mature, many brands vary in quality, poor quality manufacturers can not ensure that the quality of items, formaldehyde will probably be exceeded, in this environment, IKEA strict standards, furniture style is simple, an easy task to assemble, is Many people’s first choice.
Recently, the entire board industry technology upgrade, over a many Dieffenbach large continuous press, increase the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously in the production to reduce this content of formaldehyde, including Kang-plate popular this coming year, are used within the production process have the freedom of formaldehyde and won’t produce formaldehyde adhesives, greatly decreasing the formaldehyde content from the plate. It may be asserted now the big domestic board, in the press plate for the manufacturing way to the adhesive, can meet or exceed international brand standards.

Although both are plate-type furniture, what you want is entirely various and is probably the two skill trees which are rooted in different ways to do business. The largest distinction between both, IKEA is prefabricated finished sheet metal furniture. Customization could be adjusted in line with the sized the favorite color.
To put it simply, IKEA furniture size cannot be changed, your home can put, cannot put their own way; and custom furnishings are tailor-made, the dimensions can be large or small. Customized and prefabricated finished goods are two different approaches that are different in focus and direction of operation.

It will be a good option now for you to select the producer to customize your own personal furniture now.
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