From what consumers decide to buy which brand does not buy which brand perspective

1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing have inked well, which can be China’s many emerging home brands, or may be established for a decade or two, in the factory The emblem companies usually do not match regulations. Like two hundred meters of the track, a person has use up all your 50 meters or 100 meters, how would you chase?

2. Many Chinese home brands just concentrate on a vertical category, such as bedding, bathroom, small sectional sofa, bedding, IKEA can give a complete set

3. Don’t take home this type of home hypermarket and IKEA. All goods bought from IKEA stores are their own, its pursuit to make the shopping experience better, people cannot help but buy things. However, china home Mall including Red Star Macalline remains playing the function of channel business, home brands to the store to rent/buy a spot, store revenue is the main channel, not selling home money, less capacity to experience Increase up, the sale of goods in the store style won’t be too uniform.

4. Cost, the IKEA bought truly realize the price of his home, in the brand was considered cheaper. This is due to the founder’s notion of cost control. IKEA product development in the designer in the designer has set the cost, contemplating ways to get the perfect solution in this price range, is from the price to design the development of thinking, and many Chinese home brand remains first made Something, and factory also discussed the proof of the initial expense of the sample, after which pricing is from design to cost the alternative with the development thinking. 2 types of four ways won’t be the same. IKEA also through the flat packaging to control the logistics costs of the ancestral-level players.

5.35 yrs . old. As we grow old, the quest for home quality will be more than the price, enough time may not be the favourite IKEA.

The following is the emphasis in the perspective of the brand itself: China’s traditional home brands usually do not look good (though good quality quality), a critical reason is always that these brand managers are the previous generation of businessmen.

Their traditional thinking is the consumer needs it doesn’t matter what industry reflects. Create a product out, throwing profit the channel, pushing difficult to sell. The result is that the products are no longer the first person to meet the requirements of young adults, and secondly, we have been in the home stores, such as the Red Star Macalline and in actual fact home, don’t see way too many shiny products, a lot of the things people didn’t Things to buy impulsively.

In reality, since 2010, China has produced plenty of excellent home brands. Is actually focused on furniture foundries. Their entrepreneurs are younger generation, possess a study abroad and have experience, some have their own high aesthetic, but also within the design industry experience or resources in the design industry, you possibly can make an excellent product look, But also understand the significance of doing the emblem as opposed to just channels. Quite simply, within the product value and brand promotion, they’re not bad. But additional problems that these young entrepreneurs face is because they find it hard to find a good and stable supply chain.

As a big manufacturing country, China has strong furniture and home manufacturing capabilities. But could produce good product manufacturers, a lot of them will be the large list of foreign brands, the latter’s foundry. In order to produce a look and quality of both home brands, not merely look nice but in addition must offer the quality of the quantity of factories. However, these good factories are worried about the cooperation using the emerging Chinese home brands.

There aren’t any flexible supply chain capabilities. The so-called flexible supply chain means the small batch, multi-frequency production of products. This is especially valid of large orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to satisfy the procurement and inventory challenges related to small quantities and multi-frequency orders, nor is it willing to accept such orders.

Don’t trust. On the other hand, the large factories don’t always trust chinese people brands. This is simply not for young brands, however the Chinese brands may unspoken rules a lot of, lots of things usually are not in the contract to talk about visiting the wine table to talk about the passing of time, a does bad, large factories also do not want to handle chinese people brand. Alternatively is the young entrepreneurs don’t trust, think young people do not understand anything. This can be very easy to know, the factory individuals have held it’s place in the traditional niche for decades, is extremely pragmatic. Young brands discuss the development, trend and so forth they do not understand the topic.

The two groups aren’t within the same language system, and even when they are prepared to interact, it is sometimes complicated to acquire together. Despite all the above problems, I will be very optimistic about the emerging home brands in China. I got myself a great deal myself, I think they may be beautiful and practical. When the brand managers can know more about the manufacturing side, the standard factory operators also would rather work with an open attitude to handle the newest brand in China (this wish to achieve, may have to control from your hands of the parents, the second generation plant ), Chinese brands will be receiving better and better.

Cannot say how much domestic furniture and international poor this kind of macro issue. Only talk about the IKEA as well as the question asked the custom furniture, are sheet metal furniture.

A lot more than 10 years ago, sheet metal processing technology is not mature, many brands vary in quality, bad quality manufacturers can not ensure that the quality of merchandise, formaldehyde will probably be exceeded, on this environment, IKEA strict standards, furniture style is easy, easy to assemble, is Many people’s first choice.
Recently, the whole board industry technology upgrade, over a large number of Dieffenbach large continuous press, improve the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously in the production to lessen the content of formaldehyde, for example Kang-plate popular this year, are used inside the production process are free of formaldehyde and will not produce formaldehyde adhesives, greatly reducing the formaldehyde content of the plate. It may be declared the big domestic board, in the press plate to the manufacturing tactic to the adhesive, can meet or exceed international brand standards.

Although are both plate-type furniture, the way to go is entirely different and is probably the two skill trees which can be rooted in different ways of doing business. The greatest distinction between the two, IKEA is prefabricated finished sheet metal furniture. Customization could be adjusted based on the size of the favorite color.
To put it simply, IKEA furniture size cannot be changed, the house can put, cannot place their own way; and custom furnishings are tailor-made, the size can be small or large. Customized and prefabricated finished products are two completely different approaches which can be different in focus and direction of operation.

It will be a sensible choice cell phone you to select the producer to modify your personal furniture now.
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