Globally, the application of mobile phones, smartphones, iPads and tablets for surfing the internet is growing in an alarming rate because of its convenience, cost-efficiency, convenience. The usage of mobile devices is closing digital divide involving the rich and poor; and the urban and rural dwellers. All companies are duty-bound to develop websites which might be mobile-friendly to be able to reach these mobile users. One way of doing this would be to create designs which might be attentive to different devices and screen sizes.
What then is responsive proffesional websites?
Responsive web page design (RWD) is a technique employed in web page design to permit webpages answer the screen size, orientation and platform in the device a person is viewing with.
Responsive design include the simple most important factor which includes changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. For instance, if a user switches from a mobile phone to some tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in to the technicalities associated with designing such websites, the following are the organization advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to show and conceal aspects of images on the website. This fluidity causes it to be user-friendly, accessible and delightful when compared to conventional websites. Users can surf your site regardless of environment they are, hence enhancing the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so firms that do not have them are missing out. Is the hottest global search engine, Google explained that responsive websites are easy to crawl and perform favourably in search results.
According to Moz, a well-respected search company inside their 2015 Optimization Factors, 150 marketing professionals dedicated to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Considering this knowledge, we can safely say definitely that having a responsive website can help augment marketing efforts of organizations to realize their business objectives.
Cost effective: Using desktop or laptops is usually more expensive and/or inconvenient than using mobile devices. Mobile phones offer fast and simple use of information on the move. Responsive websites are thus reasonable to users who spend little to no in time an office space.
For businesses, the responsive web page design reduces design and development costs as they do not need to develop different websites many different devices. Additionally, businesses preserves cash maintenance costs as they will be centering on merely one website.
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