If you really want to make a mark in online business, then you have to make sure your site design is up to par. Think about what you do – when you hit a website as a first time visitor, what do you think about or feel? Visitors to your website will have some kind of impression within seconds of being on your site. So if you want to make the right first impression and ensure that your visitors stay longer on your site, then it’s important that you focus on getting the smallest design elements right on your website. Our conversation will center on what you need to know and get right on your site concerning design.

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When you’re putting up any files on your site, or graphics or even webpages, make sure you’re using meaningful file names. The primary reason for this has to do with on-page SEO, and the search engines may/do take this into consideration. But you do not want to use a secondary keyword in this instance; instead, make it the primary. Totally ignore the use of the underscore here, but what you do want to use are hyphenated phrases. You want your filenames to be read correctly by the engines, and that is how you can do that. This is a relatively small measure that may be useful for your visitors in addition to the search bots.

Whether you opt for over or under the header, be sure to always slap the good old link back to home.

We recommend using the link text, Home, so people know immediately the purpose. Hopefully it goes without saying that every page on your site must have this link to home. If you lack consistency with link placement, people probably will get the feeling the site is unprofessional. Just about always if you see a logo up top, and it is also a link – it is a way to click back to the main page.

Avoid going overboard with your design prowess to the detriment of properly displaying your content. Using flash on your site doesn’t serve any big purpose, apart from making your site look cool – which sadly doesn’t suffice. If you want to use Flash, then you have to think about the purpose of the site and who your audience is.

Besides this, flash takes time to load and slows down your pages, which may not be very appealing to your visitors. A Flash splash page is somewhat outdated, and honestly you do not see them used very often. There are a lot of people who prefer to avoid dealing with Flash completely on webpages, so the external link to content may be a good idea. The evolution of your website design always occurs, so just remember that the work is potentially never totally finished. Overall, your site design needs to fit with your product/service and your market demographics.
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