Posts Tagged ‘Riverfront Media Group’

Designing Professional Webpages Isn’t Rocket Science

August 31st, 2016

Any person who spends money with any business or salesperson will be influenced by the appearance of the business, and the same effect applies with your website design. Your focus should be on making your site’s design stand out from the rest, pass on the right message to your visitors and at the same time be visually appealing. So if you are new and struggling, then you are probably wondering what needs to be done. Help is here because we will treat you to some effective webpage design tips that will only help you make better sites.


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Even if you are not shooting for search engine rankings, it is a very good practice to assign relevant names to your webpage filenames. Doing this is mainly for Google, and while it will not necessarily have a huge impact on your rankings, it will help to some degree. It is important to use the exact primary keyword, usually long tail variety, when naming your files. Also, avoid using underscores when you do this and do use the hyphen. If you use no spaces and the words are next to each other the bots will not read them properly. While not totally about web design, it will contribute some amount to usability perhaps. Some of the sites that get a ton of traffic are very simple with their designs. People don’t like cluttered up websites that are downright confusing. Also keep in mind that you want to maintain some room for growth since most sites tend to grow over time. One excellent practice is to draw pictures of your site so you can get a good idea of how it will look. Think about your monetization because that will usually entail extra graphics for ads and such. Besides this, creating a professional site is all about keeping things simple, so why complicate it?

You need to help as many people as possible to have a positive experience at your site, so that means making use of alt tags on images. Alt tags not only help visitors that are visually impaired but also play a key role in helping your site rank in the search engines. That’s right; the search engines value the Alt tag and search for any keywords that are included in it. If you do not optimize for search, then it is still a great idea for vision impaired people. All your Alt tags should contain your primary keywords that perfectly describe the images. Even if your site contains only a few images, they all should contain the Alt tag.

There are very many other website design considerations, and this is just a primer for those who are less experienced. If you want your site to stand out from the rest, then ensure that you’re working on strengthening the basic foundation.
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Smart Website Design Principles for Sticky Pages

August 31st, 2016

If you really want to make a mark in online business, then you have to make sure your site design is up to par. Think about what you do – when you hit a website as a first time visitor, what do you think about or feel? Visitors to your website will have some kind of impression within seconds of being on your site. So if you want to make the right first impression and ensure that your visitors stay longer on your site, then it’s important that you focus on getting the smallest design elements right on your website. Our conversation will center on what you need to know and get right on your site concerning design.


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When you’re putting up any files on your site, or graphics or even webpages, make sure you’re using meaningful file names. The primary reason for this has to do with on-page SEO, and the search engines may/do take this into consideration. But you do not want to use a secondary keyword in this instance; instead, make it the primary. Totally ignore the use of the underscore here, but what you do want to use are hyphenated phrases. You want your filenames to be read correctly by the engines, and that is how you can do that. This is a relatively small measure that may be useful for your visitors in addition to the search bots.

Whether you opt for over or under the header, be sure to always slap the good old link back to home.

We recommend using the link text, Home, so people know immediately the purpose. Hopefully it goes without saying that every page on your site must have this link to home. If you lack consistency with link placement, people probably will get the feeling the site is unprofessional. Just about always if you see a logo up top, and it is also a link – it is a way to click back to the main page.

Avoid going overboard with your design prowess to the detriment of properly displaying your content. Using flash on your site doesn’t serve any big purpose, apart from making your site look cool – which sadly doesn’t suffice. If you want to use Flash, then you have to think about the purpose of the site and who your audience is.

Besides this, flash takes time to load and slows down your pages, which may not be very appealing to your visitors. A Flash splash page is somewhat outdated, and honestly you do not see them used very often. There are a lot of people who prefer to avoid dealing with Flash completely on webpages, so the external link to content may be a good idea. The evolution of your website design always occurs, so just remember that the work is potentially never totally finished. Overall, your site design needs to fit with your product/service and your market demographics.
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