The way forward for accounting marketing is here. The emergence of the Internet being an information source and marketplace has changed the way prospective buyers approach the process. Previously, executives would tap their existing network to acquire a referral from the colleague or associate. Now they can turn to the web to conduct homework and find a service provider that may fall beyond their business network. The newest reality is that warm prospects need the web for service providers. The issue accounting marketers must ask is the thing that shall we be doing to address this growing market?
One method of attracting these prospects to your website is Search engine marketing (SEO). SEO is the process of enhancing the visibility of a website or webpage through organic or unpaid search results. Although this is a more recent tactic the need for implementation and accounting firm seo for new business is known by a lot of within the accounting marketing field already.
“I think search engine optimization is of accelerating importance to an accounting firm’s online marketing strategy,” said Karlye Rowles, Marketing Manager for Schneider Downs, a los angeles accountant firm in Pittsburgh and Columbus. “As more people navigate to the Internet to discover providers, firms that don’t spend money on SEO may miss new company opportunities.”
The final results of targeted SEO support this assertion. “In November alone, we got 10 leads straight from our website,” said Katie Tolin, Director of promoting for Rea & Associates, a regional CPA firm in Ohio. “They vary from a person trying to find assist with back taxes with a consulting engagement to a local manufacturer who wants a business valuation.”
As executives consider the Internet to locate providers, it is essential that accounting marketers learn how to optimize websites with search engines. The optimization process needs to end up part of the broader online marketing strategy. If you’re unfamiliar with SEO, and then make a good investment in optimizing your site. The key to success with SEO is always to make developing and optimizing new content a high priority in daily marketing activities.
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