From what consumers choose to buy which brand does not buy which brand point of view
1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing have inked well, which can be China’s many emerging home brands, or continues to be established for any decade or two, in the factory The emblem companies usually do not match regulations. Like 2 hundred meters of the track, an individual has exhaust 50 meters or 100 meters, how can you chase?
2. Many Chinese home brands just concentrate on a vertical category, such as bedding, bathroom, leather office chair, bedding, IKEA can give a complete set
3. Don’t take home this kind of home hypermarket and IKEA. All goods sold in IKEA stores are their very own, its pursuit to result in the shopping experience better, people can’t help but shop. However, the Chinese home Mall such as Red Star Macalline continues to be playing the part of channel business, home brands to the store to rent/buy an area, store revenue may be the main channel, not selling home money, not really much capacity to experience Increase up, the sale of products within the store style won’t be too uniform.
4. Cost, the IKEA bought all know the buying price of his home, inside the brand was considered cheaper. This is due to the founder’s idea of cost control. IKEA website in the designer within the designer has set the price, contemplating ways to get the suitable solution in this budget range, is from the price to style the development of thinking, and many Chinese home brand remains first made A very important factor, and factory also discussed the proof the original cost of the sample, after which cost is from design to cost the alternative from the development thinking. 2 types of four ways are not the same. IKEA also through the flat packaging to control the logistics costs from the ancestral-level players.
5.35 years of age. With age, the search for home quality could be more than the price, the time is probably not the widely used IKEA.
The following is the emphasis from the perspective of the brand itself: China’s traditional home brands usually do not look good (though good quality quality), an essential reason is the fact that these brand managers would be the previous generation of businessmen.
Their traditional thinking would be that the consumer needs no matter what the marketplace reflects. Create a product out, throwing profit the channel, pushing hard to sell. The result is that these products aren’t the first one to meet the needs of young adults, and secondly, we are in the home stores, including the Red Star Macalline and actually home, usually do not see too many shiny products, most of the things people did not What to buy impulsively.
Actually, since 2010, China has produced plenty of excellent home brands. Is basically focused on furniture foundries. Their entrepreneurs are young people, have a study abroad and have work experience, some have their own high aesthetic, but in addition inside the design industry experience or resources inside the design industry, you possibly can make a good product look, But additionally comprehend the need for doing the company rather than just channels. Quite simply, within the product value and brand promotion, they aren’t bad. But another problem that these young entrepreneurs face is because they find it hard to find a good and stable supply chain.
As a big manufacturing country, China has strong furniture and home manufacturing capabilities. But tend to produce good product manufacturers, a lot of them would be the large list of foreign brands, the latter’s foundry. In order to make a look and excellence of both home brands, not only look great but additionally need to keep the excellence of the variety of factories. However, these good factories are worried in regards to the cooperation using the emerging Chinese home brands.
There aren’t any flexible logistics capabilities. The so-called flexible logistics refers back to the small batch, multi-frequency manufacture of products. This is especially true of enormous orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to meet the procurement and inventory challenges associated with small quantities and multi-frequency orders, neither is it ready to accept such orders.
Usually do not trust. On the one hand, the large factories don’t always trust chinese people brands. This is simply not for young brands, however the Chinese brands may unspoken rules an excessive amount of, a lot of things aren’t inside the contract to speak about visiting the wine table to talk about the passage of time, the industry is performing bad, large factories also don’t want to handle china brand. Alternatively will be the young entrepreneurs don’t trust, think young adults don’t understand anything. This is quite simple to understand, the factory individuals have experienced the original industry for decades, is very pragmatic. Young brands talk about the development, trend etc they do not comprehend the topic.
The two groups are not in the same language system, and also if they are willing to come together, it is sometimes complicated to acquire together. Despite all of the above problems, I’m very optimistic concerning the emerging home brands in China. I purchased a whole lot myself, I believe they may be beautiful and practical. If the brand managers can learn more about the manufacturing side, the original factory operators also prefer to use an open attitude to manage the newest brand in China (this desire to achieve, may have to control from your hands of these parents, the next generation plant ), Chinese brands will be receiving better.
Can’t say just how much domestic furniture and international poor this kind of macro issue. Only talk about the IKEA as well as the question asked the custom furniture, are sheet metal furniture.
Greater than 10 years ago, sheet metal processing technology is not mature, many brands vary in quality, bad quality manufacturers can’t guarantee the quality of merchandise, formaldehyde is going to be exceeded, on this environment, IKEA strict standards, furniture style is simple, simple to assemble, is Many people’s first choice.
Recently, the whole board industry technology upgrade, over a large number of Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously in the production to cut back the information of formaldehyde, for example Kang-plate popular this coming year, are used inside the production process cost nothing of formaldehyde and will not produce formaldehyde adhesives, greatly decreasing the formaldehyde content with the plate. It can be said that now the big domestic board, from the press plate to the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although both of them are plate-type furniture, the way to go is entirely different and is probably the two skill trees which are rooted diversely of doing business. The largest distinction between the two, IKEA is prefabricated finished sheet metal furniture. Customization could be adjusted based on the size the widely used color.
Simply put, IKEA furniture size can not be changed, the home can put, cannot place their own way; and custom furnishings are tailor-made, the size could be small or large. Customized and prefabricated finished items are two completely different approaches which are different in focus and direction of operation.
It is a sensible choice cell phone you to decide on the manufacturer to modify your personal furniture now.
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