Posters are already an integral part of everyday activity from the time the printing industry exercised the way to mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, which means that poster printing became extensively used for sets from promotion, advertising, and art.
With all the coming of online marketing and advertising, some point out that printed marketing is becoming obsolete. Yet, the print market is still going strong. On this page, NPS looks at the logic behind why you may choose poster printing.
Targeted advertising
Posters appear in numerous sizes, meaning they could be placed in multiple different locations. Poster printing allows you to target a note specifically to individuals which will walk past and find out it.
Whether you’re putting your posters inside a shop window or tacking these phones lampposts – poster printing is an excellent targeted marketing strategy that will ensure your message is heard with the highest number of people possible.
Cost-effective
In comparison to other printed marketing materials, poster printing is relatively affordable – and constantly cost-effective. Look at the cost-per-impression of your online ad – most impressions are manufactured on people already searching for relevant keywords.
With poster printing, each poster occupies an actual location, meaning it can be seen by not merely your audience but additionally others walking by. This is because people don’t choose to have a look at poster advertising – it’s there, it’s inside their face, and they’ll make out the print without noticing these are!
Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, which means you obtain the best poster printing experience tailored on your brief.
They work!
Over 50% of millennials (those aged 22-38) focus on print ads. And, a recent survey by Outdoor Media Centre found that 92% of clients said they’d seen outdoor poster advertising from the 30 minutes before they purchased something, with 82% saying they’d impulse purchased with that quick.
Think it over – how frequently perhaps you have seen a “SALE” poster in a shop window and felt inclined to pop in for a look? Choosing poster printing over banner printing or flyer printing means you can place your core message at eye level in a place where it’s certain to make an effect.
Versatility
Poster printing doesn’t should be bland. Posters are amazingly versatile and provide loads of benefits, including:
A massive selection of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
For additional information about poster printing software take a look at our web page
