If you are a new comer to marketing automation, you might want to think of the way you along with your team would want to adopt those automated processes correctly. Considering how the marketing automation industry is growing with additional adoption rates, it’s important to ensure automation is performed efficiently.

Clearly, many industries are adopting marketing automation software and technology tools; they are few important items that you need to take into account while making your options:

1. Don’t automate bad processes and beware of outsourced lists

Map your marketing processes that bring customers and leads thoroughly. Flow of leads from the funnel, including allocation as well as their sources are key. Hence, map those properties accurately. Make sure that the people in your team running these processes are on-board with any changes that such automation provides on their day-to-day work. Appointing a big change manager (champion) that’s a marketing process specialist will save you time and money. Identify and eliminate poor processes – fix the method one which just automate it.

2. Beware of outsourced lists and automate lead qualification to remain compliant

Avoid buying email lists and sending them automated email promotions. These will fail and turn into expensive for resolve. Especially now, with GDPR, this will get the business in to a great deal of trouble. Automation tools is usually a life-saver using inbuilt measures to ensure several of your processes are compliant together with the new laws. In spite of this, the software program can be an only enabler so you need to do the task to keep compliant. To increase conserve the process, concentrate on creating exciting content that can motivate individuals to sign up for your content offerings (say, eBooks and animated GIFs) and create + expand your own opt-in database that could deliver better lead conversion.

Email databases will expire as time roll by so it’s imperative that you keep generating new leads with a higher rate as opposed to expiry rate; that’s about 25% per year. To generate new leads, you need to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your site for your search engines. Automation is wonderful for nurturing leads, however, you should generate those leads first for an additional key to happen.

3. Never allow fancy features fool you

When deploying an advertising and marketing automation to your requirements, don’t allow fancy features fool you. Each software may have different learning curve, as well as perhaps by using a software with the easier UI might increase processes. But, whether or not this doesn’t solve your marketing process related (specific) problems, this is probably not the software for you.

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