Technology is influencing our way of acting, it influences our knowhow and marketers must accommodate it. In the industrial era thought was linear and organizations files structure was very linear. Nowadays quantum physics is showing a far more organic and unpredictable means of seeing things. Possessing in your mind, will enable us to adapt more careful.
This connection with the most recent technological development is influencing publishers to evolve or die. One those trends is the increased use of “fringe” social hubs. Brands which has a broader presence will surely be form of less skeptical when publishing content via social hubs which are considered before “fringe.” As time goes by we are also noticing many interesting ways of interactive content, some of those is through 360 views photo like a virtual 360 view. The other trend will be the use of animated GIFs dominating newsfeeds and timelines. Those two will keep its growth for one more years.

Determined by technology once more, algorithms have become to create content. We’re now listening the development of artificial intelligence in content generation which is to be a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing which a proper combination of SEO, SMM, UX and analytics may help you reap rich rewards if you value their importance equally and treat them together rather than individual components
Paid Social. We remarked that back 2015 there was a large growth on promoted posts. For instance, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say continues to dwindle as social support systems aggressively push for promotion on his or her platforms. It’s time for you to catch up on the paid social approach as this is just getting bigger
New publishing options in social media. Instant articles by Facebook can help publishers give their content more visibility compared to content on his or her native publishing platforms.
Real-time aggregated content is around the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands which has a broader presence will surely be kind of less skeptical when publishing content via social hubs which were considered previously “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are devoted to Snapchat and Instagram and will only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to a report by McKinsey, such campaigns were built with a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this coming year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a portion of every content marketing strategy in 2016.
Visual content for example infographics continues enabling marketers to deliver personalized content. Global internet speed grew by 17% in a single year. Slow net connection is not an problem anymore, therefore delivering cool graphic-oriented content needs to be paramount to implement for the next years.
Mobile marketing will rise even higher. You will see more mobile usage of new audiences as time goes by. It’s got remained the same as years ignore but it’ll just get higher and in the next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for the next years is augmented reality. Creating virtual reality based content enables marketers to educate yourself regarding a whole new frontier of content assimilation. This gives a push for large brands. Facebook’s new 360 video options opening another whole world of articles possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have started focusing on ranking for long-tail keywords. This really is one of many key drivers which will define SEO in 2016.
Finally, get this year the time to create real bonds between customers and your brand. Do internal marketing at your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is a result of internal resistance. To deliver a compelling brand to customers means marketers have to effectively engage and cut across a business. This can be neither easy nor welcome, however it appears many agree. Improving the product offering could be the #1 way marketers feel customer intimacy may be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is how they are able to most effectively build intimacy. In addition they established that nearly all their customers associate their brands with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience will be more important than in the past this season – how this content is delivered, though, is essential. App development and content for an instant society. The 5 hottest messaging apps feature 3.5 billion monthly active users, as outlined by Statista, and marketers are beginning to consider notice. Facebook has integrated branded campaigns into Facebook Messenger and promises to do a greater portion of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat features Snapchat Discover and the alternative for any advertiser or individual to produce their particular geo filter with Snapchat at the moment. Messaging is huge in the digital world. Expect digital marketers to make it even bigger.
A trend towards a longer sales funnel where digital marketers provide an increasingly advanced of worth upfront, before moving towards asking for an email address or entering into a sales sequence. This will likely usually have the form of content marketing – via blogs, YouTube videos, and webinars, and also from the growing rapidly live video space using platforms for example Periscope and Facebook Live. One of the most successful digital marketers will likely be people who find themselves capable to set up a advanced of trust before asking prospective clients and customers for your sale. This can be additional work for marketers because they will need to strategically craft a great deal of free content, though the rewards comes in the type of a less strenuous sale once they do obtain it, since they have already established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But info is now more dynamic, accessible, and broadly understood. This will likely start new opportunities for messaging optimization – but, moreover, this entry to data will challenge marketers for being nimbler and responsive.
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