Technology is influencing our way of acting, it influences our knowhow and marketers must accommodate it. Within the industrial era thought was linear and organizations and data structure was very linear. Nowadays quantum physics is showing an even more organic and unpredictable way of seeing things. Having one of these planned, will enable us to evolve more careful.
This experience of the most up-to-date technological development is influencing publishers to adapt or die. One those trends is the increased utilization of “fringe” social hubs. Brands having a broader presence will certainly be kind of less skeptical when publishing content via social hubs that were considered in the past “fringe.” Over the years we have been also noticing many interesting strategies to interactive content, among those is by 360 views photo just like a virtual 360 view. Another trend will be the use of animated GIFs dominating newsfeeds and timelines. These continues its growth for the next years.

Based on technology once again, algorithms have become to build content. We have been now listening the roll-out of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. Were noticing that a proper blend of SEO, SMM, UX and analytics may help you reap rich rewards once you value their importance equally and treat them jointly rather than individual components
Paid Social. We pointed out that in 2015 there was a large growth on promoted posts. By way of example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach of course will continue to dwindle as social networks aggressively push for marketing on their own platforms. It’s time and energy to atone for the paid social approach because this is just getting bigger
New publishing options in social networking. Instant articles by Facebook is now able to help publishers give their content more visibility compared to content on his or her native publishing platforms.
Real-time aggregated content is about the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands with a broader presence will unquestionably be type of less skeptical when publishing content via social hubs which were considered before “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are centered on Snapchat and Instagram and can only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by a report by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a part of every content web marketing strategy in 2016.
Visual content including infographics continues enabling marketers to deliver personalized content. Global internet speed grew by 17% in a year. Slow net connection is not an problem anymore, therefore delivering cool graphic-oriented content should be paramount to implement for the following years.
Mobile marketing will rise even higher. You will see more mobile access to new audiences over the years. It’s got remained constant as years overlook but it will just get higher and in the next years.
Virtual Reality and Augmented Reality. Facebook’s main technique of the subsequent years is augmented reality. Creating virtual reality based content will permit marketers to educate yourself regarding a new frontier of content assimilation. This will give a push for giant brands. Facebook’s new 360 video options opening the latest arena of content creation possibilities.
Knowledge graph. Using the introduction of Google’s Knowledge Graph feature. Brands have started emphasizing ranking for long-tail keywords. This is one of many key drivers which will define SEO in 2016.
Finally, choose this year enough time to ascertain real bonds between customers and your brand. Do internal marketing at the organization, company or startup so that you can reduce resistance. Marketers surveyed lamented the primary reason they aren’t building stronger bonds with customers is due to internal resistance. To deliver an engaging brand to customers means marketers should effectively engage and cut across a business. This can be neither easy nor welcome, but it appears many agree. Increasing the product offering may be the #1 way marketers feel customer intimacy might be improved.
Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is how they could most effectively build intimacy. They also established that nearly all their customers associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your target audience is often more important than ever before this year – how the information is delivered, though, is the vital thing. App development and content on an instant society. The 5 most popular messaging apps feature 3.5 billion monthly active users, as outlined by Statista, and marketers are beginning to take notice. Facebook has already integrated branded campaigns into Facebook Messenger and offers to do more of this come Spring 2016. WhatsApp is opening up their platform for business accounts. Snapchat has got Snapchat Discover and the option for any advertiser or individual to produce their particular geo filter with Snapchat on Demand. Messaging is huge inside the digital world. Expect digital marketers to restore even bigger.
A trend perfectly into a longer sales funnel where digital marketers present an increasingly high level of worth upfront, before moving towards asking for a real world address or entering into a sales sequence. This may usually be in the form of content marketing – via websites, YouTube videos, and webinars, along with with the growing live video space using platforms for example Periscope and Facebook Live. Essentially the most successful digital marketers is going to be people who find themselves capable to set up a higher level of trust before asking clients and customers for the sale. This can be additional benefit marketers given that they will need to strategically craft a lot of free content, but the rewards comes into play the type of a less arduous sale once they do ask for it, simply because they have already established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But info is now more dynamic, accessible, and broadly understood. This can open new opportunities for messaging optimization – but, more to the point, this entry to data will challenge marketers to become nimbler and responsive.
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