Video engagement on web and mobile devices has not been higher. Social media marketing platforms including Facebook, Instagram, and Twitter are filled with videos; Facebook even comes with a entire tab specialized in videos. Now non-social media apps are looking at video also. Many organisations including Airbnb, Sonos, Gatorade, and Kayla Itsines have witnessed tremendous success using video ads on Instagram while companies like Saks show in-app product videos for best-selling items.

If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen the playback quality playing in private of the login screens. These fun, engaging videos provide user an excellent feel for the app along with the brand before entering the experience.

Media compression
Compression can be an important although controversial topic in app development particularly if you are looking at hardcoded image and video content. Are designers or developers to blame for compression? How compressed should images and videos be? Should design files contain the source files or the compressed files?

While image compression is fairly simple and accessible, video compression techniques vary according to target unit and use and will get confusing quickly. Wanting at the possible compression settings for videos can be intimidating, particularly if don’t understand what they mean.

Why compress files?

The average quality of your iOS app is 37.9MB, and you will find a few incentives for utilizing compression processes to maintain your height and width of your app down.
Large files make digital downloads and purchases inconvenient. Smaller file size equals faster data transfer rate on your users.

There is a 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos can be easily 100MB themselves!
When running low on storage, it’s easy for users to penetrate their settings and find out which apps consider in the most space.

Beyond keeping media file sizes down for your app store, uncompressed images and videos make Flinto and Principle prototype files huge and difficult for clients to download.

Background videos for mobile phone applications are neither interactive nor the main focus of the page, so it’s advisable to use a super small file with the appropriate level of quality (preferably no bigger than 5-10MB). The video doesn’t need to be too long, especially if it has a seamless loop.

While GIFs and video clips can be used as this purpose, videos usually are smaller in space than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.

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