Event listings websites form a fundamental part of any event marketing strategy. Free listing services for example Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters usage of a huge local and global audience that could reach over 78 million event-goers each month. Your kind of reach, it’s very important that promoters employ this free promotion method.

The good qualities are obvious – for free, promoters have access to many new channels for marketing event information, ticket links and artist lineups. This may drive awareness, attendance and, critically, ticket sales. By piggy-backing around the availability of a few of the world’s top event sites, event organisers can overcome relative obscurity especially with fresh events. There are, however, some downsides. Adding listings about bat roosting sites ‘s time consuming, taking on hours and even days with respect to the number of events and the way many sites are used. Additionally, sometimes editorial restrictions about the individual listing sites ensure it is hard to categorise events properly and premium content can steal away reader attention.

To use listing sites as effectively as you possibly can, promoters should look into the subsequent:
Making certain your events are properly categorised:

Always tag your events with many different specific keywords. Don’t just use terms like ‘music’ or ‘gig,’ try to explore minor genres and employ artist names, venue names and locations to help you searchers as well.
When there’s no field for tags when submitting your event, include it in an email for the listing site editor, or add tags for the event description. There isn’t any point in listing your event on listings sites if no one can think it is!
Making your event be noticeable:

Always employ images and make certain it matches the editorial criteria of the listing site (some sites require large images, some small, and several a particular size ratio). Listings with photos tend to be more likely to attract reader attention
Always incorporate a ticket link. If someone else is browsing a listings site and finds your event, you need to make it reasonably easy to allow them to attend.
Use lists or bullet points when describing the big event or even the lineup. Big blocks of text take time and effort to see and off-putting for readers for the listings sites.
Time efficiency:

Look for internet marketing software for event owners that enables promoters to automatically post event listings to 40+ sites at the same time, meaning you should only list your event details once along with the rest are posted automatically. This is the best and efficient approach to list events online
Offer internships. Many teenagers would like to try breaking into the events and entertainment space and they are willing to work for very low stipends to add event make an effort to their resume. Get interns to help you with event listings plus return offer them the chance to get involved in other parts of your event work
Choose the best listings sites and disregard the others. Even though this entails you’ll lose out on a number of the web audience of event-goers, you’ll save time by picking the superior 4 or 5 sites relevant to your events.
Never underestimate the need for free listings sites – there isn’t any better way, at no cost, to arrive at a big audience of internet readers trying to find events – just who you would like to reach! Try adding your event to free listings sites and find out which of them perform most optimally to your events.

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