Event listings websites form a fundamental part of any event web marketing strategy. Free listing services like Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters use of a huge local and global audience of over 78 million event-goers each month. Your type of reach, it’s fundamental that promoters utilize this free promotion method.

The advantages are obvious – at no cost, promoters have access to many new channels for marketing event information, ticket links and artist lineups. This will drive awareness, attendance and, critically, ticket sales. By piggy-backing around the rise in popularity of some of the world’s top event sites, event organisers can overcome relative obscurity particularly with brand-new events. You can find, however, some downsides. Adding listings to the telltale sites ‘s time consuming, taking up hours and even days depending on the amount of events and just how many sites are used. Additionally, sometimes editorial restrictions about the individual listing sites make it tough to categorise events properly and premium content can steal away reader attention.

To use listing sites as effectively as you can, promoters should look into these:
Making sure your events are properly categorised:

Always tag your events with a lot of specific keywords. Don’t merely use terms like ‘music’ or ‘gig,’ try to explore minor genres and employ artist names, venue names and locations to help searchers also.
Should there be no field for tags when submitting your event, include it within an email to the listing site editor, or add tags towards the event description. There isn’t any part of listing your event on listings sites if no-one can still find it!
Making your event stick out:

Always use a photo and be sure it matches the editorial criteria of the listing site (some sites require large images, some small, and a few a specific size ratio). Listings with photos less complicated more likely to attract reader attention
Always incorporate a ticket link. When someone is browsing a listings site and finds your event, you want to allow it to be relatively easy to allow them to attend.
Use lists or bullet points when describing case or even the lineup. Big blocks of text are hard to read and off-putting for readers around the listings sites.
Time efficiency:

Try to find digital marketing software for event owners which allows promoters to automatically post event listings to 40+ sites at once, meaning you should only list your event details once and also the rest are posted automatically. Here is the best and efficient method to list events online
Offer internships. Many teenagers are curious about getting into the events and entertainment space and are prepared to work for suprisingly low stipends to provide event make an effort to their resume. Get interns to assist with event listings and in return offer them the opportunity get involved in other areas of your event work
Pick the most relevant listings sites and neglect the others. Although this does mean you’ll lose out on a number of the web audience of event-goers, you can lay aside time by picking the very best Four or five sites tightly related to your events.
Never underestimate the value of free listings sites – there isn’t any better way, totally free, to achieve a large audience of online readers searching for events – just who you want to reach! Try adding your event to free listings sites and see those that perform most optimally for the events.

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