What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and expense and also by holding a unique position that interests adults and kids alike.
The McD’ Cafes could be ideal in utilizing the coffee cultures which are rapidly expanding through the entire globe. These coffee cultures dominated by Starbucks and also cafes attract individuals who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because they consumers convey more in-store time for you to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people turn to coffee houses as time-killers enroute towards the cinema, take-away, or returning to work. They may be trying to find a short-term experience that’s fast with excellent service at the reasonable cost.
McD Coffee houses would be separate entities from your fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics as well as the technique infamous ‘M’ logo would allow for fast recognition, credibility and belief within the start-up. But also for further differentiation through the fast-food image, the famous ‘red’ theme would be replaced by the ‘grey/black’ colours that are sometimes employed in certain countries. Also introducing much more comfortable seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience fast food restaurants; so children are not entirely excluded from this adult experience.
McDonalds is known for being open until late in addition to their Coffee Shops would thus fulfill the huge consumer demand from club/bar goers and tourists that will subscribe to a brandname that allows these to enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, along with their affordable prices compared to Starbucks etc would permeate countries where fast food restaurants are viewed a premium/luxury. Starbucks offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they possibly can access the same knowledge of more affordable prices, better and faster service.
This venture create a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty to the brand.
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