What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds could be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and Value through holding an exceptional position that interests kids and adults alike.
The McD’ Coffee houses could be ideal in making use of the coffee cultures which might be growing through the entire globe. These coffee cultures covered with Starbucks and personal cafes attract people that pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities as these consumers convey more in-store time and energy to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people check out cafes as time-killers on their way on the cinema, take-away, or going back to work. They may be searching for a short-term experience which is fast with excellent service at the fair price.
McD Cafes will be separate entities from your fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics as well as the technique infamous ‘M’ logo allows for fast recognition, credibility and belief within the medical. However for further differentiation from your fast-food image, the famous ‘red’ theme can be replaced by the ‘grey/black’ colours which might be sometimes found in certain countries. Also introducing more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience cafes; so students are not entirely excluded out of this adult experience.
McDonalds is renowned for being open until late in addition to their Coffee Shops would thus fulfill the huge consumer demand from club/bar goers and tourists that would buy into a brand that allows them to enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, and their less expensive costs when compared with Starbucks etc would permeate countries where coffee houses are considered a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops because they can connect to the same knowledge about affordable prices, better and faster service.
This venture will add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty to the brand.
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