What business should a mega-brand like McDonald’s enter next?

Launch McDonalds Fast food restaurants!

This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds will be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and price through holding a distinctive position that draws kids and adults alike.

The McD’ Coffee houses can be ideal in experiencing the coffee cultures that are growing during the entire globe. These coffee cultures covered with Starbucks and private cafes attract people that pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities since these consumers convey more in-store time and energy to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people turn to coffee houses as time-killers on their way for the cinema, take-away, or going back to work. These are looking for a short-term experience which is fast with excellent service in a reasonable cost.

McD Coffee Shops could be separate entities from your fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics and also the use of the infamous ‘M’ logo would allow for immediate recognition, credibility and belief within the medical. But also for further differentiation from your fast-food image, the famous ‘red’ theme can be replaced by the ‘grey/black’ colours which are sometimes found in certain countries. Also introducing more comfortable seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience cafes; so students are not entirely excluded from this adult experience.

McDonalds is known for being open until late and their Cafes would thus match the huge consumer demand from club/bar goers and tourists that could buy into a brand that permits the crooks to enjoy their coffee experience whenever they desire.

McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, in addition to their less expensive costs compared to Starbucks etc would permeate countries where coffee houses are considered a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops because they can access the same knowledge of affordable prices, better and faster service.

This venture will prove to add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty to the brand.

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