The story about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is usually to remove the word “fried” in it’s name. The phrase “fried” has negative connatations like being unhealthy, having high cholesterol levels, causing obesity and much more. Therefore, being an effort to rebrand themselves as being a healthier family restaurant that catches the interest of people of any age, including health conscious people, Kentucky Fried Chicken renamed itself as KFC.

Version Two: The US food reviewed the operations of Kentucky Fried Chicken and discovered the they may be rearing genetically modified chickens, with extra huge breasts and extra legs to reap the meat from(the number differs from 3 to 4). The US fda standards declares that these creatures can’t be marketed as “chickens” and Kentucky Fried Chicken, often unwilling to lose a real lucrative operation that you follow the policies, made a decision to change its name to KFC instead to get rid of the saying “chicken”.

The truth is that Kentucky Fried Chicken decides to alter its name is always to avoid paying license fees for the state of Kentucky. In 1990, the state of Kentucky decides to trademark their name, so that you can reduce their accumulating debts. Because of this, Kentucky Fried Chicken have to pay an amount of cash towards the state for using “Kentucky”.

Obviously, they are unwilling to given that they had been deploying it for up to four decades(they got going in the 1950s) and refused to spend such royalties goods principle. After much negotiations, they were struggling to budge the us government stance thereby chose to change their name rather than pay. This coincides with all the rebranding campaign as stated earlier and everything turned out well.

The data that suggests until this version holds true is that many events and businesses had also changed their name to remove the word “Kentucky”. The examples range from the most famous horse race in The united states, formerly referred to as “Kentucky Derby” changes to “The run for that roses”, the company of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” and also the song “Kentucky Woman” by Neil Diamond was dropped from r / c at his very own request as he would lose more money for making payment on the condition of Kentucky royally than he receive in the station.

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