Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this venture, and he’s hoping the business he’s launched with a Kickstarter campaign could be the next Toms.

“They add such a pop of color, that they just they create you cheerful.”

Ahmed is talking about these shoes being made by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a company focused on making shoes, and doing good.

The same as another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and I came across these beautiful colored sandals from your market,” he admits that.

he brought some of the shoes to NJ, had his girlfriend wear them and this happened:

“Everywhere she went she received a lot of compliments around the shoes.”
The shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted some – but there is a problem with simply importing them. The artisans making the sneakers only made 3 or 4 dollars each day, hardly enough to meet their basic needs, significantly less support a family group.

“The effort they put behind these footwear is simply significant. These folks were definitely very underpaid for his or her crafts and skills so we wished to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in all.

That cash goes to paying Naraam artisans above market price for his or her intricate work. Also…

“We do profit sharing together, and we’re also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful Black flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the world a brighter spot for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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