Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan using this venture, and he’s hoping the organization he’s launched with a Kickstarter campaign could be the next Toms.

“They add such a pop of color, that they just they’ve created you cheerful.”

Ahmed is talking about the sneakers being created by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a company focused on making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration can also be Toms,” said Ahmed.

But his initial inspiration originated in home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and I came across these beautiful colored sandals from your market,” he admits that.

he brought some of the shoes returning to NJ, had his girlfriend put them on and also this happened:

“Everywhere she went she received a lot of compliments around the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally called “Khussas.”

Ahmed’ friends all wanted moobs – but there was a problem with simply importing them. The artisans making the sneakers only made A few dollars per day, hardly enough to fulfill their basic needs, much less support a family.

“The effort they place behind these shoes is merely significant. They were definitely very underpaid for their crafts and skills and that we wanted to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, 62 thousand dollars in all.

That money would go to paying Naraam artisans above market value for intricate work. Also…

“We are doing profit sharing with them, and we are also providing them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no right of left.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you could be seeing these colorful Leather flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the world a brighter place for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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