Globally, using cell phones, smartphones, iPads and tablets for surfing the internet is increasing with an alarming rate because of its convenience, cost-efficiency, comfort and ease. The application of mobile phones is closing a digital divide involving the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to develop websites which might be mobile-friendly as a way to reach these mobile users. A way of doing this is to create designs which can be attentive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is really a technique utilized in web site design to permit webpages react to the screen size, orientation and platform in the device a person is viewing with.
Responsive design are the simple the first thing which includes changed the browsing behavior of browsers these days. Such websites can handle changing from device to device. For instance, if your user switches from your cellphone into a tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in the technicalities associated with designing such websites, are mainly the company benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It has foreground images that scale using the layout to show and hide areas of images on the website. This fluidity causes it to be user-friendly, accessible and exquisite in comparison to conventional websites. Users are able to surf your web site no matter the environment they end up, hence enhancing the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design the best practice so businesses that don’t have choices really missing out. Being the most common global search results, Google explained that responsive websites are easy to crawl and perform favourably looking results.
Based on Moz, a well-respected search company inside their 2015 Website positioning Factors, 150 marketing professionals devoted to SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
With all this knowledge, we can safely say for sure that creating a responsive website might help augment marketing efforts of organizations to accomplish their business objectives.
Cost-effective: Using desktop or laptops is generally costlier and/or inconvenient than using cellular devices. Cellular phones offer simple and fast use of information on the move. Responsive websites are thus cost effective for users who spend practically no time in a workplace.
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