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4 Website Structure Elements That Impact SEO

Most marketers believe that keywords are solely accountable for a website’s ranking. Their core focus requires fixing keyword arrangements to ensure that they’re relevant over the webpages. However, besides keywords, some website elements may also be very important to a website’s ranking. They can obviously impact site’s SEO prospects. Website structure is one of them. A website’s structure deter-mines the way web site is organized internally. The dwelling doesn’t necessarily mean the physical appearance of the website, but also the method by which website’s pages are interlinked.


An organized website structure is essential for search engine optimization. Without fixing the gaps related to the framework, you can’t achieve maximum benefits from your SEO efforts.

I will be listing here 4 important considerations that you look into in order to strengthen your SEO.

1. Website’s Crawlability:

Crawlability of the website is crucial in relation to its appearance browsing results. The term refers a search engine’s capability to crawl via a website so that you can establish what are the website content is exactly about. If crawling of the website halts for any reason, you can get difficulties for SEO. Throughout the crawling, robots navigate through subpages and individual topics to figure out every aspect of the website a complete. An internet site has been said being Crawlable if site’s pages are interconnected well and pose no difficulty for users in navigating one destination to another.

So, the way it helps in pittsburgh seo expert? It is relatively simple. If crawling of your web site is halted or paused, you can find chances that a few of your well-optimized web pages could miss the indexing. The purpose I would like to raise it that unless your internet site is properly crawled and indexed, your SEO efforts won’t rise above the crowd.

2. Internal Linking:

Internal linking is another crucial factor that impacts SEO. The word refers back to the entire navigation scheme a website adopts to boost a website’s accessibility and buyer experience. The fundamental idea behind the navigation is the fact that a random user can find one page to a different without any difficulty. If your website contains over many hundred pages, it is a challenge to make certain accessibility of any page with simply a few clicks.

Usability experts opine that if it will take greater than three clicks to locate any person page, you will want to rethink your navigation scheme. Managing your navigation and internal linking is straightforward. Categorize and organize navigation link based on the segments they relate with.

To link pages and posts internally, use keywords within the content then link these keywords to other relevant pages or bit of content on your own website. There are many benefits that internal linking serves. Internal linking easily decreases the page depth and allows users an easier way to find other pages. It can cause an improved buyer experience.
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