The 10 steps below demonstrate with a real example how to get greater than 10,000 fans in your Facebook business page.

Facebook may be the king of social support systems with more than 1.79 billion active users each month (Updated December 2016). It can be used by greater than 60% of Internet surfers Worldwide and it’s also a great tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you might want lots of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the significance of having many Facebook fans in your business page?

It indicates popularity – It goes without saying that this quantity of fans reveals how popular a web site is. A business business page with 100,000 followers is a lot more popular than a page with 1,000 fans this also results in a quantity of other benefits (described below).

It indicates trust – If you can’t see the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a prosperous business, website needs lots of Facebook fans. 5 years ago this failed to issue however in the Modern, social proof is very important.

More fans, more visits – The greater fans you have, the more may be the number of individuals that may visit your posts of their timeline and perchance visit your website.

While this is, it ought to be noted that not all your fans will discover your content.

As already explained in a previous post, How to improve your Facebook Page Organic Reach, only a small percentage of your followers (at most Four percent) will discover your status updates.

This number can differ, what is very important to be aware of now, is actually you have 10,000 fans and you post a new update, it will be seen organically by a max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social media marketing is a ranking factor, many studies demonstrate that popular websites on Facebook are more likely to perform better in search, these days so well received websites (additional circumstances being equal).

How to go from 0 to 10,000 Facebook fans

Now that you are convinced that developing a lot of Facebook fans is very important to your website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: Fundamental essentials exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans plus it continous to grow organically.

Step 1: Firstly – you might want a Facebook business page

It may appear silly to the experienced but also for beginners to social media marketing this might be something new: A personal Facebook page is different from a company page.

If you need to have friends on Facebook to share with you your holiday photos you’ll need to create a personal page but if you wish to have fans and followers to your website or business you’ll need to create a Facebook business page.

So, the first task is always to make sure that you produce a Facebook business page and the the second step is always to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most important optimization tip of all.

The excellence of the content posted in your Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to get new fans or more likes from ads even as will discover below.

Step 3: Benefit from your own Facebook account

I mentioned in step one above you will want to use a business page and not a private page, however you still need provide an active personal facebook account.

Here is the reason:

After you post an update in your business page, one way to improve exposure and likes, is always to share that post in your personal page too.

People you have as friends in your personal page are more likely to ‘like’ and ‘interact’ together with the post shared from the business page and this will raise the engagement factor of your posts.

As an end result, facebook shows your content to more fans (organically).

So, one way to improve the number of individuals who view your content and go beyond the 4% people following is always to share and promote the post in your personal page.

It goes without saying that this more quantity of friends greater could be the visibility with the post.

Also, just be sure you invite all your existing friends (and new ones) to like your Facebook business page. Do this any time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social media marketing 101 however you need to have the Facebook like box in your website for several reasons:

#1 – It’s ways to associate your website together with the Facebook business page. Quite simply it’s a method to ‘tell’ search engines like google that this is the official Facebook business page.

#2 – When you invest in lots of fans, this can be something should be proud off and another to exhibit on your users (as explained above this means popularity, trust and social proof).

#3 – It’s a good way to grow your following organically. Your readers can follow your website by clicking so on button and never have to head to Facebook.

Hint: For max results, squeeze LIKE box above fold (on the sidebar).

Hint 2: You can even popup such box to new users (for instance, as soon as they spend One minute over a page, as soon as they scroll down to the lower or as soon as they make an effort to leave your page – although this is successful regarding getting new likes, you ought to be careful to never make it too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed such box in a prominent position on our website.

The next natural step is always to start sharing prepared to maintain your fans happy and maybe find a way to convert them from fans > site visitors > customers.

Some simple rules to follow along with that may raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see within your page. For instance, should your web site is about Social media, share content related to social media marketing and not about sports or some different you could possibly like. Should your users desire to read sports news, they do know finding them.

#2 – Don’t forget which they follow your business page to obtain updates about your website (and niche) and not about your social gatherings: If you need to get social, then use your personal Facebook page, your business page is around your website.

#3 – As a rule thumb, I use my offer page to share with you content from my niche only, only must share an issue that just isn’t related to my niche, I use our page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. When you have a promotion to share with you or something like that which may benefit your fans, that can be done but don’t overdo it.

Try to post interesting, shareable content that’s related to your niche, of course this doesn’t come completely from your website. Keep a balance between promotional and content that your followers might want to read.

Step 6: Share intriguing and excellent content (not just links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with simply links. I want to provide you with a good example to understand what What i’m saying is.

When you need to share a post from the website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this article without adding any extra information. Should your title and images are good, you will definately get several likes depending on the time you are making the post, quantity of fans etc.

If one another hand, you enrich this post by having more information and also an inventory, then other activities being equal, you might be very likely to grow in likes and shares.

For me this may cause sense because those that view a title and image of their timeline might not ‘Like It’ as it provides no value for them (don’t forget that this average user is presented with countless postings of their timeline should they login to Facebook).

On another hand when you give them valuable, excellent and straightforward to read information (just like a list), they’ll select the LIKE button because they read something helpful and never have to leave their timeline.

Note: It’s a known undeniable fact that people have a propensity of LIKING a post without reading it so give them reasons to do so; your website visits might not increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a peek at probably the most popular Facebook pages, you will recognize that they tend to share with you images, videos, infographics, charts etc, together with their usual text only postings.

This sort of content gets more likes and shares and consequently the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow along with your page. A couple of tricks to consider:

Quality updates – This is the best incentive you’ll be able to give your users. Before posting anything in your page, you’ll want to ensure that it offers a superior value on your audience. With this option consistently, you existing followers will share it using their friends and this will have more users.

Run a competition – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Such as the page first. There are various tools to do this but have in mind that if you don’t use a known brand this many not so successful.

Content upgrades – If you have your site, you should use ask users to adore your page to obtain an latest version of your post. This implies extra tools but it’s something worth trying out.

Step 9: You need to promote your own content and page

When you create your business page don’t expect that it’s going to magically get 1000s of fans. Besides the tips outlined above, you also have to advertise your business page in places apart from Facebook.

A few tricks to take into account that helped my case:

Promote in other social media marketing networks – If you have accounts along with other social media marketing channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to join you on Facebook too. Be polite and show them the advantages from doing so.

Promote in Twitter – Besides posting about your Facebook page on other social media marketing networks, you’ll be able to take advantage of twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and have these phones follow you on facebook (both your business and personal pages).

This method even though it is time consuming, (Used to do it manually and not using any tools) it can produce fantastic results.

Promote within your newsletter – If you have a newsletter or you engage with your readers via email, just be sure you keep these things follow your Facebook page.

Do not just write the FB URL through your signature but ASK them politely to adore your business page.

Step 10: Facebook ads is a must

I have saved one of several easiest and a lot good ways to improve your Facebook fans for last, as it is often alone that it’s not free.

Facebook comes with a self-service ad platform which you can use with the idea to improve your following (promote your page), improve your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown in the image above).

The procedure is fairly simple and easy straightforward. Basically you decide on a page you possess, select your goal (promote your page), select your audience (determined by country, age, other demographics and interests) after which set your daily budget and duration.

The cost per campaign is determined by several factors. The simplest way to assess if Facebook ads is a good treatment for improve your following, is always to operate a pilot campaign for a few days.

Spend $10-$20 dollars daily and run the campaigns for a fixed duration (a minimum of weekly). Towards the end, you’ll be able to decide if the charge per like is something you might be prepared to buy.

I had achievement with Facebook ads for both my websites as well as for client websites and I run campaigns each month (during their visit) to further improve my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. A lot of people believe that which you buy is Facebook likes but in reality you pay Facebook to exhibit your ad to more Facebook users.

If what you’re advertising is interesting, then lots more people will hit such button so spend an afternoon and consider the message you need to display within your ad along with the image to make use of.

Conclusion

Having a large quantity of Facebook fans in your business pages is essential for credibility and social promotion purposes.

If this wasn’t important in the first place, then nobody would care and the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once one does the essential optimizations on your business page (steps 1 and two above), then the simplest way to get more followers is by using Facebook ads. Along with some A/B testing you may get to 10,000 fans with no greater than $1,000 (spread in to a period of months).

Once one does everything properly and so long as there is a great service or product, you’ll be able to grow your fans to 100,000+ like Used to do together with the Facebook Page of my fitness blog.