If you’re spening too much time fixing your business, rather than obtaining the results you need, you could have a company process or two that’s broken and needs fixing.
Most business people I run into have the ability to the same types of problem. Their Follow Through is either broken or non-existent. In addition they would not have a method set up for these strategies to work accordingly.
why don’t we start where you started. I am not likely to really enter into what your doing wrong and what’s not working, that’s simply redundant I’ll only speak about the things that work as a result of only a little space so that you can start getting consistent and predictable results.
First it is vital that you understand the different types of media platforms most business people use make an effort to market their product or services.
These media channels exist online as well as offline and I’ll name just a few with the more recognized, so you’ll have a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay-per-click)
Offline Media Consist of:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the point.
As a business proprietor I will bet that you are operating on a one dimensional basis that is very limiting in terms of gaining a dependable customer base.
The more media you should use effectively the harder successful your operations will become. Key phrase “Effectively”….
However Let’s not go jumping into any and each media platform convinced that the harder you employ the good chances you’ve for fulfillment.
It won’t if you take the same broken system to multiple media channels You’ll fail and you will fail miserably.
The bottom line is to repair your broken processes in any other case you should have the same results will all the media channels you advertise on.
How Do You Correct it.
There are 3 components that all businesses should have set up so that you can have a conssistent flow of new leads and clients.
Component 1 ~ You need to first before anything else, have a compelling offer to attact your favorite luxury customer.
Go ahead and steer clear of internet network marketing your main goal like a business proprietor is to solve problems by presenting answers to a targeted customer.
Your advertisements should speak right to an ideal client giving them a definite solution to an issue that they are experiencing. No exceptions for this rule.
Component 2 ~ You must have a way to capture leads. Unless you have a system set up for capturing the eye of the prospects prior to trying to market them, you are way off of the mark.
Fix this now! There all sorts of lead capture software out online that you can use I fould that Lead Pages are pretty solid check them out. These people have a good system for helping business people achieve this.
Component 3 ~ You must have a way to follow up with your leads. If you believe about this everything you’ve ever bought or joined there is an engaging offer to first gain your attention.
Then when they had your attention you had been accompanied with and given more info.
In the event the offer was at line using what you had been searching for that might solve the immediate problem that your were having, then and just when you determined to buy.
Your clients, clients, and prospects are not any different.
1. Present an engaging solution to an issue disguised being an offer
2. capture control
3. Followup and make the sale.
This can be a really broad overview however hope this can help one to start thinking inside the right direction like a business proprietor.
To Your Success
-Larry
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