Globally, using cellphones, smartphones, iPads and tablets for surfing the internet is increasing in an alarming rate due to its convenience, cost-efficiency, comfort and ease. The usage of mobile devices is closing digital divide relating to the rich and poor; and also the urban and rural dwellers. Every business are duty-bound to produce websites which can be mobile-friendly in order to reach these mobile users. One way of doing this is to create designs which can be tuned in to different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) can be a technique found in web page design to allow for webpages answer the screen size, orientation and platform of the device a user is viewing with.
Responsive design would be the simple the very first thing which has changed the browsing behavior of browsers in recent years. Such websites can handle changing from device to device. For example, in case a user switches from the cellphone to a tablet device, the web site automatically adapts and dynamically fits how big the screen.
Without delving much in to the technicalities involved with designing such websites, listed below are the business enterprise advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. They have foreground images that scale using the layout to show and hide parts of images on the website. This fluidity causes it to be user-friendly, accessible and delightful in comparison with conventional websites. Users can surf your site whatever the environment they end up, hence enhancing the reach of the business website.
Consolidate business marketing efforts: Google has recommended web design johannesburg as best practice so companies that would not have options really missing out. Is the hottest global search engine, Google explained that responsive websites are easy to crawl and perform favourably browsing results.
Based on Moz, a well-respected search company inside their 2015 Search engine results positioning Factors, 150 marketing professionals specializing in SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
With all this knowledge, we can easily safely say without a doubt that creating a responsive website may help augment marketing efforts of organizations to achieve their business objectives.
Economical: Using desktop or laptops is usually more costly and/or inconvenient than using mobile devices. Mobile phones offer easy and quick entry to information about the move. Responsive websites are thus reasonable to users who spend little to no time in a workplace.
For businesses, the responsive web page design reduces design and development costs they do not need to develop different websites for different devices. Additionally, businesses will save you money on maintenance costs because they will probably be centering on only one website.
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