Globally, using mobile phones, smartphones, iPads and tablets for surfing the web is increasing in an alarming rate due to the convenience, cost-efficiency, ease. The application of mobile devices is closing the digital divide involving the rich and poor; and the urban and rural dwellers. All companies are duty-bound to build up websites which can be mobile-friendly so that you can reach these mobile users. Another way of doing so would be to create designs which can be attentive to different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) can be a technique found in web page design to allow webpages answer the display size, orientation and platform from the device a user is viewing with.
Responsive design include the simple most important factor containing changed the browsing behavior of browsers in recent years. Such websites are equipped for changing from device to device. For instance, in case a user switches from a cellphone into a tablet device, your website automatically adapts and dynamically fits the size of the screen.
Without delving much in the technicalities involved in designing such websites, the following are the business enterprise benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to disclose and conceal aspects of images on websites. This fluidity can make it user-friendly, accessible and delightful in comparison to conventional websites. Users are able to surf your internet site whatever the environment they end up, hence increasing the reach of the business website.
Consolidate business marketing efforts: Google has recommended design as well practice so firms that would not have options getting left behind. Being the most widely used global google search, Google explained that responsive websites are simple to crawl and perform favourably browsing results.
According to Moz, a well-respected search company within their 2015 Website positioning Factors, 150 marketing professionals focusing on SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we could safely say for certain that using a responsive website will help augment marketing efforts of organizations to achieve their business objectives.
Cost effective: Using desktop or laptops is often costlier and/or inconvenient than using mobile devices. Cellular devices offer simple and fast access to facts about the move. Responsive websites are thus cost effective for users who spend hardly any in time an office space.
For businesses, the responsive web page design reduces design and development costs since they don’t need to develop different websites for several devices. Additionally, businesses will save you funds on maintenance costs while they will likely be concentrating on merely one website.
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