1. SOCIAL CONTENT WILL GAIN PROMINENCE
A growing number of social media content indexed on the internet as well as other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social media networks is important in how engines like google understand your internet site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video like a powerful tool to operate a vehicle their digital and top seos efforts. In 2016 expect more businesses to embrace the trend, and rehearse videos to capture new audiences.
80% of video. Results that report in SERPs are from YouTube
Videos get 50X better organic pr in the search engines when compared to against plain, static text results.
Video searches receive 41% higher click-through rate a when compared with plain, static text content
3. MOBILE OPTIMIZATION Can be CRUCIAL
Today people use a variety of devices to gain access to content. Tablets, smartphones, laptops, phones and also watches have grown to be standard tools to browse web. Search engines like google know this plus they reward websites that look good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search is up 43% year on year.
Over 1.2 billion people connect to the web off their mobile phones.
4 out of 5 consumers use smartphones to look.
4. VOICE SEARCH FUNCTION A MUST
Voice search is easily transforming into a huge section of mobile usage and has elevated the pain sensation of typing keywords to own research online query. However, this shift means your site content need to be developed with voice search in mind.
60% teens use voice search while you’re watching TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
More than ever before people are searching for content sources that offer every one of the relevant information they need in a single place. Search engines like google have noticed this trend and consequently content aggregators have become very popular within the SERPS.
6. The fad OF MOBILE APPS WILL GROW
As discussed above, usage of mobile for web search is on all-time rise and apps only make the work easier. Just number of years and mobile phone applications will definitely overpower desktop and mobile websites.
Mobile phone applications are the cause of 52% of them all used on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of people prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local search engine optimization For being Much more IMPORTANT
Local search goes stronger through the years. In 2016 you have to let Google know your location located as well as what you’re offering.
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