1. SOCIAL CONTENT WILL GAIN PROMINENCE
Increasingly more social websites content indexed on Google and other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to boost and support SEO Links to social websites networks leads to how engines like google understand your site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video being a powerful tool drive an automobile their digital and top seos efforts. In 2016 expect more businesses to embrace the buzz, and employ videos to capture new audiences.
80% of video. Results that demonstrate up in SERPs are from YouTube
Videos get 50X better organic pr online in comparison to against plain, static text results.
Video searches receive 41% higher click-through rate a compared to plain, static text content
3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL
Today people make use of a selection of devices to gain access to content. Tablets, smartphones, laptops, phones and in many cases watches have become standard tools to browse web. Search engines know this and they also reward websites that appear to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have looked for local info.
Mobile search expires 43% every year.
Over 1.2 billion people access the web from other mobile phones.
4 of every 5 consumers use smartphones to buy.
4. VOICE SEARCH FUNCTION A MUST
Voice search is easily learning to be a huge part of mobile usage and contains elevated this of typing keywords to own research online query. However, this shift means your content have to be developed with voice search planned.
60% teens use voice search while watching TV
40% adults use voice look for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
Inside your individuals are seeking content sources offering each of the relevant information they require in one place. Search engines have noticed this trend and for that reason content aggregators have become extremely popular inside the SERPS.
6. The trend OF Mobile phone applications WILL GROW
As discussed above, utilization of mobile for web search is on all-time rise and apps just be the task easier. Just number of years and mobile phone applications will overpower desktop and mobile websites.
Mobile apps be the cause of 52% of all time used on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of individuals prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local search engine optimization To get EVEN MORE IMPORTANT
Regional online research is going stronger over the years. In 2016 you will need to let Google know your location located along with what you happen to be offering.
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