Many people believe video marketing is only a passing fad and it is effectiveness will ultimately run it’s course. If you ask me this sounds plain ludicrous. It would have already been like someone saying Fifty years ago that TV only agreed to be a passing fad. Movie is really a powerful way of communicating and that i predict it continue to grow within the years to come.
In the following paragraphs I am going to give a few strategies for using creating videos for your advertising campaigns.
Ideally your video should display a hyperlink aimed at your website at the beginning and end. I personally use video intro and outro clips that contain a graphic of this site. I sandwich my content video among. For the video’s content, you can use whether narrated Powerpoint presentation or perhaps an actual video of you teaching. It all depends on which method you might be equipped to do and proficient at doing. It also depends on what you’re teaching. Some videos might require screenshots or images. Hence the live recording wouldn’t work in these cases. I have discovered that each form of video works as well for generating traffic to my websites. The Powerpoint method takes a bit longer because you have to complete more work (creating slides and recording voice). It is your video’s content that’s key.
Lets discuss the content of your video. On your teaching, give attention to one main theme. Don’t use a shotgun approach and try to cover a lot of information. It’s more advantageous to create multiple videos – each on a single topic. I do encourage you though, to give up just as much valuable information as you can. This can greatly improve your credibility with viewers and increase your odds of converting viewers into customers. Utilize a good proactive approach at the conclusion of your video, try not to be too salesy. You need viewers just to walk away using the feeing that they received good, valuable information and wasn’t pitched to.
Finally, write an excellent description of your video and will include a hyperlink to your squeeze page or website as close up as you can. I recommend making your link look natural by putting it within the first sentence of the description. Include five or Logo Intro which can be related in your video’s content.
Don’t submit your video to numerous sharing sites because this looks spammy to the search engines like google and you will then get penalized to have duplicate videos. I suggest submitting each video to only one site. Do a search and discover the most notable five sites and alternate your submissions to each.
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