Home > Writing and Speaking > Band Promotion and Marketing – The way to Market Band and acquire More Gigs

Band Promotion and Marketing – The way to Market Band and acquire More Gigs

I figured about scripting this post on band promotion since i be familiar with new bands and struggling musicians wishing they got more paying gigs. Finding a paying gig is nice, I am talking about… you would spend a lot of time, energy and in many cases funds on getting your act together.. rehearsing, touring rehearsals and gigs (gas can be a pain if you travel by car), buying your gear, etc. But getting paid gigs for first time acts can be quite difficult.


As i realize its great to get paid, I do not mean to convey think about a band being a business. A few things i am saying is, it could be practical to at the very least have your costs covered.

Of course, that will be determined by both you and your main reasons why you’re in a band to begin with.

Some bands want to play; love playing; believe playing and achieving their music around is the best compensation there is… along with the return of the investment in effort, time and cash is that possibility to stand up there and PLAY. In addition there are individuals that work towards a long-term goal like building their particular following and achieving their music across for them.

Reasons why put it into practice, basically sums up.

But, if you wanted to get paying gigs, below are a few actions you can take.

1. Work on Your products or services

Occasionally I locate client who struggles with promoting their products or services, and set in a number of effort just to get minimal results. The reason is, they haven’t had the ability to accurately develop, define and refine their product, which is why aggressively promoting something mediocre will invariably yield mediocre results.

So what exactly is your products or services? This guitar rock band, as well as your music. The true secret question for you is how would you set yourself independent of the rest. What is it you do that is different, or the facts which can be done better than everybody else?

“What do you need people to remember and Just like you for?”

2. Define Your Music/Repertoire

Repertoire defines what sort of band you happen to be. It also defines who your audience is. I believe writing and recording original material is great because with your individual music you create a good point that others don’t have. It can be that final quantity of a collaborative creative effort that market your music BUT, does not guarantee success, since for your band being successfully renowned for your music, you’d first have to attract a crowd which gets to listen for and regards.

For a passing fancy note, like a cover band doesn’t imply you are unable to get paying gigs. There are a lot of canopy bands that get paid well for small bar gigs as well as major events.

What it comes down to is the novelty from the band, as well as your draw. Novelty is that something about yourself that men and women should come see; as well as your draw is the sized everyone else you can gather at your gigs.

3. Market Yourself

You would need to sell you to ultimately people who you suspect would many thanks for band along with what you are offering. You will find basically 2 kinds of people you would like to market to; there are individuals who you would like visiting your gigs and appreciating your music, along with the those people who are capable to hire you for gigs.

This will sometimes be the classic “the chicken or even the egg scenario”, that you actually improve your audience and have more exposure since they can be playing more gigs, but to get additional gigs you still have to get invited or hired by individuals who have aid for making gigs happen.

Nonetheless it need not be complicated. You just have to do both as well.

Networking is vital. The greater people you can meet, the more contacts you establish, the closer you can your ultimate goal.

4. Management / Representation

You ‘must’ have a manager. A specialist figure who you trust and count on to dedicate yourself to nothing less than the success and well-being from the band.

A manager ought to be a tenacious businessman. He’s a negotiator, understands marketing, and most importantly he believes inside the product he or she is entrusted with. His primary goal is to sustain and develop further the item he manages.

Using a manager can have many perks, the other of the items I see managers doing that bands that manage themselves cannot, is be objective. The manager sees something that individual members within a band do not see, this runs specifically true when some members of this rock band develop egos that cloud their judgment. Members usually tend to get tunnel vision and may also not respond well along with other people’s opinions that will not be flattering, a manager knows if criticisms are valid and take these not emotionally but objectively.

A manager is both part of the gang and outsider; an affiliate because he in concert with the gang to realize their dreams. He’s an outsider who is able to make rational decisions and in many cases be critical from the group whether or not this fails to get results what their audience expects.

Musicians can be the most stubborn of individuals, along with the least receptive to criticism, and a trusted opinion from an expert figure will help this rock band work to better the item. Remember that the manager is most importantly a businessman, and that he runs this rock band because it’s “profitable”… the easier to advertise a band, the more money celebrate, the more money the manager makes too.

Managers should be very aggressive and protracted, a friend of mine (a manager for any huge act) once explained a tale about how precisely she approached bar after bar just to get denied each time and was given all sorts of reasons and excuses. She never threw in the towel, and failed to quit her band… today that band is really a major recording artist… and they’ve been big for quite a while now.
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