Posters have been an integral part of everyday activity since that time the printing industry worked out the way to mass-produce coloured prints with an industrial scale. The mid-19th century saw massive advancements in printing technology, and therefore poster printing became extensively useful for sets from promotion, advertising, and art.
With the advent of internet marketing and advertising, some state that printed marketing is now obsolete. But, the print companies are still going strong. In this post, NPS looks at the main reasons why you might choose poster printing.
Targeted advertising
Posters come in numerous sizes, meaning they can be placed in multiple different locations. Poster printing enables you to target an email specifically to those who’ll walk past and discover it.
Whether you’re putting your posters in the shop window or tacking these to lampposts – poster printing is a great targeted marketing strategy that will be sure that your message is heard through the highest number of individuals possible.
Cost-effective
Compared to other kinds of printed ads, poster printing is fairly affordable – and try to cost-effective. Consider the cost-per-impression associated with an online ad – most impressions are manufactured on people already seeking relevant keywords.
With poster printing, each poster occupies an actual location, meaning it could be seen by not just your market but additionally other folks walking by. This is because people don’t decide to have a look at poster advertising – it’s there, it’s within their face, and they’ll make out the print without even noticing they’re!
Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so you get the best poster printing experience tailored for your brief.
They work!
Over 50% of millennials (those aged 22-38) look closely at print ads. And, a recently available survey by Outdoor Media Centre discovered that 92% of shoppers said they’d seen outdoor poster advertising in the Half an hour before they purchased something, with 82% saying they’d impulse purchased on that fast.
Contemplate it – how many times maybe you have seen a “SALE” poster within a shop window and felt tempted to put in for the look? Choosing poster printing over banner printing or flyer printing means you can put your core message at eye level somewhere where it’s bound to make an impact.
Versatility
Poster printing doesn’t have to be bland. Posters are amazingly versatile and offer lots of benefits, including:
A tremendous range of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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