Nowadays, the dividend of mobile Internet is gradually fading, the media channels are constantly changing. The traffic has gradually turned into a major marketing focus. Within the era of internet marketing, brand marketing has changed from “mass advertising” to “targeted marketing”. Brand marketing has changed into a key url to enhance communication.

KOL’s owner’s name is vital Opinion Leader, that’s produced from Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are considered as individuals or organizations informed about the press along with more knowledge in specific fields, that can better explain and conduct communication together with the users. They may be a group of people who’re more often confronted with new knowledge or activities. For their professional knowledge, they are able to gain the trust of relevant groups, in an attempt to exert their influence in this subject.

KOL marketing is always to connect and connect to its brands and items through people who have influence in specific fields. Whether or not this is effective, these kinds of marketing brings credibility for the promotion plan, enhance brand attributes, and get potential prospects. KOL marketing is undoubtedly a comparatively new marketing method, which plays a huge role in the coverage and influence of social media. In China’s Internet industry, the category of Li Jiaqi will surely appear with regards to KOL, which attracts essentially the most attention. He’s generally known as “Mr. lipstick”. Around the first day’s Taobao’s Double 11 shopping carnival in 2019, he sold a lot more than 10,000 Lipsticks in a few minutes. In five hours of live stream broadcast, he attracted 332 million users to view his live streaming.

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