‘Social media’ is often a term which has gained prominence and popularity during the last year or two. What is it and exactly how could it be employed to benefit your company? Media are communication instruments. Traditional media for example newspaper, radio and TV formats are one-way communication formats through the publisher towards the reader, listener or viewer. Social concerns society and the way it can be organized with folks interacting and forming communities. Social media are social formats of two-way media communication the location where the publishers, readers, listeners and viewers are all able to contribute to the conversation and form communities of specific mutual interests.

Social Media was enabled by so-called ‘Web 2.0’ technologies that surfaced circa 2002-5 to facilitate multi-participant communication, information sharing, interoperability, collaboration, communities, and user or consumer generated content (media) for the Internet. It encompasses capabilities including blogs, online chat, social networks, online communities, wikis, social bookmarks, forums, video sharing, photo sharing, virtual worlds, podcasts, social news, etc.

So that it follows that ‘Social Media Marketing’ is the usage of social media marketing capabilities for marketing purposes. Not quite – traditional varieties of marketing tend not to directly translate or work in this new environment. In traditional marketing you’re producing materials and campaigns directed at your web visitors and prospects. In social media you’re involved in communication along with your customers and prospects. You employ social media marketing capabilities within the same ways your customers and prospects do, and you observe the rules set with the community you might be contacting. Those are major differences. Social media marketing can be quite powerful and successful if approached and used correctly. Conversely, you can cause your hair a lots of pain when it is approached incorrectly or ignored.

Take into consideration facebook marketing as social influence communication via various tools, online communities, social influencers, publicity, customer satisfaction, etc. The top five tools are Blogs, Facebook, LinkedIn, Twitter and YouTube. Here are some of the numerous ways to use facebook marketing to your business:

Exposure for the business/products/services/solutions – the most recognized benefit gets more experience of more and more people in many ways.
Increase your business/products/services/solutions visibility online – the next major benefit is more visitors to your website along with other web properties.
Generate more prospects – the 3rd major benefit is optimization improvement which enables lots more people to get your company after they search for products/services/solutions like yours.
Increase customer loyalty by monitoring and playing conversations regarding your business/products/services/solutions.
Gain insight from communities of interest to your business/products/services/solutions by participating in discussions and achieving first-hand specifics of what buyers want.
Create your brand name authority with your expertise to teach and assist folks your communities of great interest.
Although facebook marketing direct cost is very inexpensive, the time demands are significant and need continuous attention.
When you have any doubts, think about these statistics from many surveys – 73% of active online surfers read blogs, 57% have joined a social networking, 83% watch movies, 39% sign up for a Feed, and based on Time magazine, social networks tend to be more popular than pornography sites. If you’re not doing facebook marketing, you are not with all the full potential with the Internet.

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