What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds will be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and expense by holding a distinctive position that appeals to kids and adults alike.
The McD’ Coffee Shops could be ideal in tapping into the coffee cultures that are growing during the entire globe. These coffee cultures dominated by Starbucks and personal cafes attract people who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because they consumers have more in-store time for it to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people turn to coffee shops as time-killers on their way to the cinema, take-away, or finding comfort work. They may be searching for a short-term experience that’s fast with excellent service at a fair price.
McD Fast food restaurants will be separate entities in the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics as well as the utilisation of the infamous ‘M’ logo will allow for fast recognition, credibility and belief in the medical. Except for further differentiation from your fast-food image, the famous ‘red’ theme could be replaced by the ‘grey/black’ colours that are sometimes utilized in certain countries. Also introducing more at ease seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience cafes; so students are not entirely excluded out of this adult experience.
McDonalds is recognized for being open until late in addition to their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that would take up a brandname that allows them to enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, along with their lower prices in comparison to Starbucks etc would permeate countries where coffee houses are considered a premium/luxury. Starbucks offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes because they can connect to the same exposure to more affordable prices, better and faster service.
This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty on the brand.
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