Why gets the affiliate couponing industry abandoned the benefit store industry? If you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will see that there are hardly any or no coupons readily available for grocery chains. It looks like you will find there’s disconnect between your coupon affiliates and also the convenience store industry. In the event you consider the amount of money reaches stake it does not make any sense. $1 from every $24 dollars is spent in the united states in the convenience store. So why has got the coupon affiliates abandoned this channel?

I believe among the problems may be the sheer number of convenience stores. You’ll find 154,195 convenience stores in the U.S. at the time of December, 2015 (NACS/Nielsen) as well as the site counts carry on growing yearly. Another possible problem may be the fragmentation of the profession. There are many regional players and just a handful of national players. Additional problems has become the speed of the transaction. We have all experienced line in the grocery store along that lady looking at us pulling a bunch of coupons beyond her little pouch bag that decreases the transaction time at the register. That isn’t great for the actual store. The typical time it takes for an individual to get in and by helping cover their a purchase with a convenience store is 3 minutes and 33 seconds (NACS). However, using the creation of the smartphone it will become a lot easier to employ a coupon. Digital couponing is simply changing the way we spend less at the convenience store. The usage trend of all store coupons is unquestionably in an upward trajectory and it doesn’t appear to be it’s going to slow sooner. Supermarkets be the cause of 34.2% of most retail stores in the United States (NACS). There is absolutely no other U.S. retail channel which is this type of important a part of virtually any community in the country which is reflected in the overall dollar sales of the industry at $696.1 billion. Those sales represent about 4.1% from the entire estimated $17.7 trillion U.S. gross domestic product.

I think there exists a marriage of sorts happening with convenience store coupons and also the smartphone. It is estimated that upwards of 5% of sales transactions within the store should include an electronic digital coupon of some kind through the year 2019 (Gasbuddy.com). It’s predicted that there is going to be around 1.05 billion global mobile coupon users on the planet by 2019. Using the simplicity the GPS location features on smartphones and push technology recovering by the day it is no wonder why store coupon usage on the smartphone is on the rise. Digital coupon redemption is roughly 10% right this moment. Whilst the old fashion print or paper coupons use a redemption rate of 1% or fewer. 90% of digital coupon users redeem their coupons in a matter of a few days of receiving them on their phones. One would believe the redemption speed will still only increase for the convenience customer and redeem them sooner.

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