Shopping on the web allows customers the privilege of choice and flexibility. Besides, it’s not necessary to take care of marketers pestering one to buy goods. An additional advantage of shopping via an shopping web site is these websites often source products directly from the vendor, thus cutting the middleman out, thus allowing for better bargains.
Festive shopping is an excellent chance for websites to determine their presence. The truth is you’ll find websites that surface only sometimes like Valentine’s, Rakshabandhan and Diwali when we want to buy gifts online as opposed to being forced to spend time navigating snappy traffic. Corporate India too has brought a liking for such shopping websites as gifts are neatly wrapped and delivered to customers directly than the need to worry about buying these offline. NRI’s too are major patrons of those internet shopping websites since these allowed them to send gifts across for their friends in India.
However, a serious hurdle that stops shopping websites from making inroads could be the Indian psyche to distrust something that is not felt and seen. Indians being value conscious are extremely wary of shopping on the web. Most websites have tried to ‘Indianize’ the shopping experience, by proving live online support, meticulous product descriptions, high-end photographic catalogues with 360 degree zoom features and convenient refund policies.
While web portals have come up with great benefits to attract online shoppers, they also have produce increased to safeguard online transactions. Stories of men and women being fleeced online with duplicate goods aren’t uncommon. There lacks a forum just for this shopping community to talk about and share their experiences about internet shopping.
A couple of web portals aim to bridge the space by creating shopping on the web communities that offer a platform for users to express information that assist them make the best shopping choice.
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