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The Importance of Machine Learning For Business

Machine learning (ML) algorithms allows computers to define and apply rules that had been not described explicitly from the developer.

You will find lots of articles devoted to machine learning algorithms. Here is an attempt to create a “helicopter view” description of methods these algorithms are applied in different business areas. A list just isn’t the full listing of course.

The first point is that ML algorithms can assist people by helping these to find patterns or dependencies, who are not visible by a human.

Numeric forecasting appears to be the most well-known area here. For a long time computers were actively employed for predicting the behavior of financial markets. Most models were developed prior to 1980s, when markets got use of sufficient computational power. Later these technologies spread along with other industries. Since computing power is cheap now, it can be used by even small companies for many forms of forecasting, like traffic (people, cars, users), sales forecasting and more.

Anomaly detection algorithms help people scan a great deal of data and identify which cases ought to be checked as anomalies. In finance they could identify fraudulent transactions. In infrastructure monitoring they create it simple to identify challenges before they affect business. It’s utilized in manufacturing qc.

The main idea here is that you simply must not describe each kind of anomaly. Allowing a huge set of different known cases (a learning set) to the system and system apply it anomaly identifying.

Object clustering algorithms allows to group big volume of data using massive amount meaningful criteria. A guy can’t operate efficiently exceeding few numerous object with a lot of parameters. Machine are capable of doing clustering more efficient, as an example, for patrons / leads qualification, product lists segmentation, support cases classification etc.

Recommendations / preferences / behavior prediction algorithms provides possibility to become more efficient interacting with customers or users through providing them exactly what they need, even when they have not thought about it before. Recommendation systems works really bad generally in most of services now, however this sector will be improved rapidly soon.

The second point is machine learning algorithms can replace people. System makes analysis of people’s actions, build rules basing about this information (i.e. study on people) and apply this rules acting instead of people.

To begin with this really is about all types of standard decisions making. There are many of activities which require for traditional actions in standard situations. People make some “standard decisions” and escalate cases which aren’t standard. There are no reasons, why machines can’t do this: documents processing, phone calls, bookkeeping, first line support etc.

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