The story about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC would be to eliminate the word “fried” in it’s name. The word “fried” has negative connatations like being unhealthy, having high-cholesterol, causing obesity and much more. Therefore, as a possible effort to rebrand themselves as being a healthier family restaurant that caters for people of any age, including health conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The US food reviewed the operations of Kentucky Fried Chicken and discovered out your they are rearing genetically modified chickens, with extra huge breasts and extra legs to reap the meat from(the number is different from 3 to 5). The US food declares the creatures cannot be marketed as “chickens” and Kentucky Fried Chicken, hesitant to lose this kind of lucrative operation to stick to the rules, decided to change its name to KFC instead to reduce the phrase “chicken”.
The truth is that Kentucky Fried Chicken decides to alter its name is to not pay license fees for the state of Kentucky. In 1990, the state of Kentucky decides to trademark their name, in order to reduce their accumulating debts. As a result, Kentucky Fried Chicken need to pay an amount of cash towards the state for making use of “Kentucky”.
Obviously, they may be not wanting to since they ended up utilizing it for pretty much 40 years(they pointed in the 1950s) and refused to spend such royalties goods principle. After much negotiations, they were struggling to budge the government stance and so decided to change their name instead of paying. This coincides with all the rebranding campaign as mentioned earlier and everything ended up well.
The evidence that means this version is true is that many events and businesses had also changed their name to get rid of the phrase “Kentucky”. The examples add the most well-known horse race in United states, formerly referred to as the “Kentucky Derby” changes to “The run for your roses”, the provider of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” and also the song “Kentucky Woman” by Neil Diamond was dropped from stereo at his own request while he would lose more fat money for make payment on state of Kentucky royally compared to what he receive through the station.
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