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Naraam really wants to function as next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this particular venture, and he’s hoping the organization he’s launched having a Kickstarter campaign will be the next Toms.


“They add this kind of pop of color, which they just they make you happy.”

Ahmed is talking about the shoes being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a business focused on making shoes, and doing good.

The same as another well-known shoe company:

“My inspiration can also be Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i came across these beautiful colored sandals from our market,” he says.

he brought a number of the shoes to NJ, had his girlfriend use them and also this happened:

“Everywhere she went she received plenty of compliments about the shoes.”
The shoes are handmade in Pakistan. They’re traditionally known as “Khussas.”

Ahmed’ friends all wanted a pair – but there was a problem with simply importing them. The artisans making the sneakers only made A few dollars each day, hardly enough to meet their basic needs, a lot less support a family group.

“The effort they put behind these footwear is just significant. These folks were definitely very underpaid for his or her crafts and skills and that we desired to change that.” Ahmed said.

So in February this year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in all.

Those funds visits paying Naraam artisans above rate for intricate work. Also…

“We do profit sharing using them, and we are also providing them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no left or right.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you could be seeing these colorful Black flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the planet a brighter location for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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