Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan with this venture, and he’s hoping the company he’s launched with a Kickstarter campaign would be the next Toms.

“They add this kind of pop of color, that they just they make you happy.”

Ahmed is discussing the shoes being created by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a business focused on making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration is also Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and that i discovered these beautiful colored sandals from our market,” he says.

he brought some of the shoes to NJ, had his girlfriend use them and also this happened:

“Everywhere she went she received tons of compliments about the shoes.”
The shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted moobs – but there was clearly a problem with simply importing them. The artisans making the shoes only made A few dollars per day, hardly enough to satisfy their basic needs, a lot less support a family group.

“The effort they place behind these shoes is merely significant. These were definitely very underpaid for his or her crafts and skills so we desired to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in every.

That cash would go to paying Naraam artisans above rate for their intricate work. Also…

“We do profit sharing together, and we’re also providing them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no right of left.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you could be seeing these colorful Black flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion is likely to make the planet a brighter place for everyone.

“I think it brings two cultures together. I think it gets people together that way.”
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