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Naraam desires to function as the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan using this venture, and he’s hoping the business he’s launched using a Kickstarter campaign would be the next Toms.


“They add this type of pop of color, that they just they’ve created you cheerful.”

Ahmed is talking about the sneakers being made by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a business committed to making shoes, and doing good.

The same as another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and I came across these beautiful colored sandals in the local market,” he states.

he brought a few of the shoes to NJ, had his girlfriend wear them and also this happened:

“Everywhere she went she received a lot of compliments about the shoes.”
The shoes are handmade in Pakistan. They’re traditionally called “Khussas.”

Ahmed’ friends all wanted a pair – but there is a problem with simply importing them. The artisans making the sneakers only made A few dollars per day, hardly enough to meet their basic needs, much less support a household.

“The effort they place behind these shoes is merely significant. These folks were definitely very underpaid for crafts and skills and that we wished to change that.” Ahmed said.

So in February this year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, 62 thousand dollars in every.

That money goes to paying Naraam artisans above market price for their intricate work. Also…

“We do profit sharing using them, and we are also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no left or right.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful Black flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the entire world a brighter spot for everyone.

“I think it brings two cultures together. It gets people together that way.”
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