Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan with this particular venture, and he’s hoping the company he’s launched with a Kickstarter campaign will be the next Toms.

“They add this kind of pop of color, which they just they’ve created you content.”

Ahmed is talking about the sneakers being produced by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s an organization focused on making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration can also be Toms,” said Ahmed.

But his initial inspiration originated in home.

“In 2012, I were visiting my hometown in Pakistan, Karachi, and I came across these beautiful colored sandals from your market,” he states.

he brought a number of the shoes to NJ, had his girlfriend use them and this happened:

“Everywhere she went she received tons of compliments around the shoes.”
The shoes are handmade in Pakistan. They’re traditionally called “Khussas.”

Ahmed’ friends all wanted a pair – but there was clearly an issue with simply importing them. The artisans making these shoes only made A few dollars per day, hardly enough to fulfill their basic needs, much less support a household.

“The effort installed behind these footwear is simply significant. These were definitely very underpaid for their crafts and skills and that we wanted to change that.” Ahmed said.

So in February this coming year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, and raised 62 thousand dollars in most.

That cash goes to paying Naraam artisans above rate for their intricate work. Also…

“We are doing profit sharing using them, and we are also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right of left.

Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.

Soon you might be seeing these colorful Leather flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the entire world a brighter location for everyone.

“I think it brings two cultures together. I think it gets people together like that.”
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