Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan with this particular venture, and he’s hoping the business he’s launched using a Kickstarter campaign will be the next Toms.

“They add this type of pop of color, which they just they’ve created you happy.”

Ahmed is discussing the shoes being created by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s an organization focused on making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration is also Toms,” said Ahmed.

But his initial inspiration originated in home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and I discovered these beautiful colored sandals from our market,” he states.

he brought a number of the shoes back to NJ, had his girlfriend wear them which happened:

“Everywhere she went she received a lot of compliments about the shoes.”
The shoes are handmade in Pakistan. They’re traditionally called “Khussas.”

Ahmed’ friends all wanted moobs – but there is an issue with simply importing them. The artisans making the shoes only made Three or four dollars a day, hardly enough to fulfill their basic needs, significantly less support a household.

“The effort installed behind these footwear is merely significant. These folks were definitely very underpaid for their crafts and skills and we wanted to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, 62 thousand dollars in most.

That cash visits paying Naraam artisans above market price for his or her intricate work. Also…

“We do profit sharing together, and we are also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no left or right.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you might be seeing these colorful peep toe flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion will make the entire world a brighter spot for everyone.

“I think it brings two cultures together. I think it gets people together that way.”
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