From what consumers decide to buy which brand will not buy which brand viewpoint
1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing have done well, which can be China’s many emerging home brands, or has been established to get a decade or two, from your factory The emblem companies usually do not match the law. Like two hundred meters from the track, one has use up all your 50 meters or 100 meters, how would you chase?
2. Many Chinese home brands just give attention to a vertical category, for example bedding, bathroom, sofas online
, bedding, IKEA can give an entire set
3. Don’t take home such a home hypermarket and IKEA. All goods sold in IKEA stores are their particular, its mission for increase the risk for shopping experience better, people can’t help but go shopping. However, china home Mall for example Red Star Macalline continues to be playing the function of channel business, home brands for the store to rent/buy a location, store revenue is the main channel, not selling home money, less chance to experience Increase up, the sale of merchandise in the store style will not be too uniform.
4. Cost, the IKEA bought are all aware the buying price of his home, inside the brand was considered cheaper. This stems from the founder’s idea of cost control. IKEA product from your designer in the designer has set the price, contemplating ways to get the optimal solution on this price range, comes from the purchase price to style the introduction of thinking, and many Chinese home brand is still first made Something, and factory also discussed the proof of the original price of the sample, and then pricing is from design to cost the contrary with the development thinking. 2 kinds of four ways won’t be the same. IKEA also from the flat packaging to control the logistics costs of the ancestral-level players.
5.35 years old. As we grow older, the search for home quality may well be more compared to price, time is probably not the widely used IKEA.
The following is the emphasis from your outlook during the company itself: China’s traditional home brands usually do not look nice (though some good quality), an essential reason is that these brand managers are the previous generation of businessmen.
Their traditional thinking is that the consumer needs it doesn’t matter what the market reflects. Make a product out, throwing cash in the channel, pushing hard to sell. The result is that these products shall no longer be the first to meet the needs of young adults, and secondly, we’re in your own home stores, including the Red Star Macalline and actually home, don’t see too many shiny products, a lot of the things people failed to What things to buy impulsively.
In reality, since 2010, China has produced lots of excellent home brands. Is actually specialized in furniture foundries. Their entrepreneurs are young people, use a study abroad or have expertise, some their very own high aesthetic, but additionally in the design industry experience or resources inside the design industry, you possibly can make an excellent product look, But also understand the need for doing the company as opposed to just channels. Put simply, in the product value and brand promotion, they’re not bad. But additional problems these young entrepreneurs face is that they find it hard to find a good and stable supply chain.
Like a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But could produce good product manufacturers, most of them would be the big list of foreign brands, the latter’s foundry. If you want to create a look superiority both home brands, not only look great but also must offer the company’s number of factories. However, these good factories are worried in regards to the cooperation using the emerging Chinese home brands.
There isn’t any flexible supply chain capabilities. The so-called flexible supply chain means the small batch, multi-frequency manufacture of products. This is especially true of large orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to meet the procurement and inventory challenges associated with small quantities and multi-frequency orders, nor is it willing to accept such orders.
Do not trust. On the one hand, the big factories don’t invariably trust chinese people brands. This is not for young brands, however the Chinese brands may unspoken rules an excessive amount of, a lot of things usually are not inside the contract to speak about visiting the wine table to discuss the passage of time, the industry is doing bad, large factories also don’t want to handle chinese people brand. On the other hand will be the young entrepreneurs do not trust, think teenagers don’t realize anything. This is quite simple to comprehend, the factory folks have been in the traditional niche for decades, is extremely pragmatic. Young brands talk about the development, trend and so forth they don’t view the topic.
The 2 groups are not inside the same language system, and even if they are ready to come together, it is not easy to get together. Despite all the above problems, I am very optimistic concerning the emerging home brands in China. I bought a whole lot myself, I believe they may be beautiful and practical. In the event the brand managers can know more about the manufacturing side, the traditional factory operators also choose to work with an open attitude to manage the new brand in China (this need to achieve, may have to control from the hands of these parents, the 2nd generation plant ), Chinese brands will be obtaining better.
Can’t say just how much domestic furniture and international poor this kind of macro issue. Only discuss the IKEA as well as the question asked the custom furniture, are sheet metal furniture.
Greater than ten years ago, sheet metal processing technology is not mature, many brands vary in quality, poor quality manufacturers cannot ensure the quality of products, formaldehyde will be exceeded, on this environment, IKEA strict standards, furniture style is easy, simple to assemble, is Many people’s first choice.
Lately, the entire board industry technology upgrade, on the many Dieffenbach large continuous press, improve the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from your production to reduce the information of formaldehyde, including Kang-plate popular this year, are used within the production process have the freedom of formaldehyde and does not produce formaldehyde adhesives, greatly decreasing the formaldehyde content with the plate. It may be asserted now the big domestic board, in the press plate towards the manufacturing tactic to the adhesive, can meet or exceed international brand standards.
Although both are plate-type furniture, the way to go is entirely various and is one of the two skill trees which can be rooted in different ways to do business. The greatest distinction between the two, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted according to the sized the widely used color.
Simply put, IKEA furniture size can’t be changed, the home can put, cannot place their own way; and custom furnishings are tailor-made, the size may be small or large. Customized and prefabricated finished items are two very different approaches which are different in focus and direction of operation.
It is a sensible choice let’s focus on you to choose the maker to customize your own personal furniture now.
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