From what consumers elect to buy which brand doesn’t buy which brand point of view

1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing have done well, which can be China’s many emerging home brands, or may be established for any decade or two, from your factory The brand companies don’t match the law. Like 2 hundred meters from the track, a person has use up all your 50 meters or 100 meters, how can you chase?

2. Many Chinese home brands just concentrate on a vertical category, for example bedding, bathroom, cheap office chairs, bedding, IKEA will give a full set

3. Do not take home this kind of home hypermarket and IKEA. All goods purchased from IKEA stores are their own, its mission to result in the shopping experience better, people can not help but go shopping. However, china home Mall for example Red Star Macalline is still playing the function of channel business, home brands to the store to rent/buy a location, store revenue may be the main channel, not selling home money, not so much power to experience Increase up, the sale of products within the store style will never be too uniform.

4. Cost, the IKEA bought all know the buying price of his home, inside the brand was considered cheaper. This stems from the founder’s concept of cost control. IKEA website in the designer in the designer has set the purchase price, considering getting the suitable solution in this price range, is from the price to style the creation of thinking, and lots of Chinese home brand is still first made Something, and factory also discussed the evidence of the original expense of the sample, then pricing is from design to price the alternative of the development thinking. 2 kinds of four ways aren’t the same. IKEA also with the flat packaging to manage the logistics costs with the ancestral-level players.

5.35 years old. As we grow old, the pursuit of home quality may well be more compared to the price, the time is probably not the favourite IKEA.

This is the emphasis from your perspective of the brand itself: China’s traditional home brands don’t look great (though the right quality), an essential reason is always that these brand managers will be the previous generation of businessmen.

Their traditional thinking is the consumer needs it doesn’t matter what the market reflects. Create a product out, throwing money in the channel, pushing difficult to sell. The result is that the products aren’t the first person to meet the needs of young people, and secondly, we’re in the home stores, including the Red Star Macalline and also home, do not see way too many shiny products, the majority of the things people did not Things to buy impulsively.

Actually, since 2010, China has produced plenty of excellent home brands. Is essentially focused on furniture foundries. Their entrepreneurs are younger generation, have a study abroad and have work experience, some have their own high aesthetic, but in addition within the design industry experience or resources inside the design industry, you can make an excellent product look, But additionally view the significance of doing the company as opposed to just channels. Put simply, inside the product value and brand promotion, they’re not bad. But additional problems these young entrepreneurs face is because they find it difficult to find a good and stable logistics.

As a big manufacturing country, China has strong furniture and home manufacturing capabilities. But could produce good product manufacturers, many of them would be the large list of foreign brands, the latter’s foundry. If you wish to create a look superiority both home brands, not only look nice but additionally must support the quality of the number of factories. However, these good factories are concerned concerning the cooperation with all the emerging Chinese home brands.

There isn’t any flexible supply chain capabilities. The so-called flexible supply chain refers back to the small batch, multi-frequency manufacture of products. This is also true of large orders for small orders. Unless the factory has strong data management capabilities, it is not easy to satisfy the procurement and inventory challenges related to small quantities and multi-frequency orders, neither is it willing to accept such orders.

Do not trust. On one side, the big factories don’t always trust the Chinese brands. This is simply not for young brands, however the Chinese brands may unspoken rules an excessive amount of, a lot of things usually are not inside the contract to speak about coming to the wine table to discuss the passing of time, the industry is doing bad, large factories also should not cope with china brand. Alternatively is the young entrepreneurs do not trust, think young adults do not understand anything. This is also super easy to understand, the factory individuals have held it’s place in the standard industry for decades, is extremely pragmatic. Young brands discuss the development, trend and so forth they just don’t view the topic.

Both groups are not in the same language system, and also if they’re ready to come together, it is difficult to obtain together. Despite all of the above problems, I will be very optimistic concerning the emerging home brands in China. I bought a lot myself, I believe they may be beautiful and practical. If the brand managers can find out about the manufacturing side, the standard factory operators also prefer to make use of an open attitude to handle the newest brand in China (this desire to achieve, might have to control in the hands of their parents, the next generation plant ), Chinese brands will be receiving better.

Can not say how much domestic furniture and international poor this kind of macro issue. Only discuss the IKEA as well as the question asked the custom furniture, are sheet metal furniture.

Greater than 10 years ago, sheet metal processing technologies are not mature, many brands vary in quality, poor quality manufacturers cannot ensure that the quality of merchandise, formaldehyde will be exceeded, in this environment, IKEA strict standards, furniture style is easy, an easy task to assemble, is Many people’s first choice.
In recent years, the entire board industry technology upgrade, on the great number of Dieffenbach large continuous press, improve the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from the production to reduce the information of formaldehyde, including Kang-plate popular this season, are employed in the production process have the freedom of formaldehyde and does not produce formaldehyde adhesives, greatly reducing the formaldehyde content with the plate. It could be declared the actual big domestic board, from your press plate to the manufacturing process to the adhesive, can meet or exceed international brand standards.

Although both of them are plate-type furniture, what you want is totally various and is one of the two skill trees which are rooted in different ways of doing business. The largest among the 2, IKEA is prefabricated finished sheet metal furniture. Customization may be adjusted according to the size of the favorite color.
Simply put, IKEA furniture size can’t be changed, the home can put, cannot place their own way; and custom furnishings are tailor-made, the dimensions may be large or small. Customized and prefabricated finished products are two completely different approaches which can be different in focus and direction of operation.

It will be a sensible choice now for you to select the manufacturer to modify your personal furniture now.
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