From what consumers decide to buy which brand doesn’t buy which brand viewpoint

1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing have inked well, that is China’s many emerging home brands, or continues to be established for any decade or two, from the factory The brand companies usually do not match the law. Like 2 hundred meters with the track, a person has run out of 50 meters or 100 meters, how would you chase?

2. Many Chinese home brands just concentrate on a vertical category, for example bedding, bathroom, sofa couch, bedding, IKEA will give an entire set

3. Don’t take home this kind of home hypermarket and IKEA. All goods purchased from IKEA stores are their particular, its pursuit to make the shopping experience better, people can’t help but shop. However, china home Mall such as Red Star Macalline remains playing the role of channel business, home brands towards the store to rent/buy an area, store revenue may be the main channel, not selling home money, not so much chance to experience Increase up, the sale of products in the store style will never be too uniform.

4. Cost, the IKEA bought are all aware the price of his home, within the brand was considered cheaper. This comes from the founder’s notion of cost control. IKEA website from your designer within the designer has set the cost, thinking about ways to get the suitable solution in this budget range, comes from the cost to design the introduction of thinking, and many Chinese home brand remains first made Something, and factory also discussed the proof the initial expense of the sample, and then pricing is from design to cost the alternative from the development thinking. 2 kinds of four ways aren’t the same. IKEA also from the flat packaging to manage the logistics costs with the ancestral-level players.

5.35 years of age. With age, the search for home quality will be more compared to price, the time is probably not the widely used IKEA.

We have found the emphasis from your perspective of the emblem itself: China’s traditional home brands don’t look great (though some good quality), a critical reason is that these brand managers are the previous generation of businessmen.

Their traditional thinking would be that the consumer needs regardless of what the market reflects. Create a product out, throwing money in the channel, pushing tough to sell. Consequently these products aren’t the first person to meet the needs of teenagers, and secondly, we have been in your own home stores, such as the Red Star Macalline and in actual fact home, do not see a lot of shiny products, a lot of the things people failed to Things to buy impulsively.

Actually, since 2010, China has produced a lot of excellent home brands. Is actually committed to furniture foundries. Their entrepreneurs are young people, possess a study abroad or have experience, some have their own high aesthetic, but additionally inside the design industry experience or resources inside the design industry, you possibly can make a good product look, But additionally view the significance of doing the company rather than just channels. In other words, in the product value and brand promotion, they are not bad. But another problem that these young entrepreneurs face is that they fight to find a good and stable logistics.

As a big manufacturing country, China has strong furniture and home manufacturing capabilities. But can produce good product manufacturers, most of them would be the large list of foreign brands, the latter’s foundry. If you wish to produce a look superiority both home brands, not just look nice but additionally need to keep the quality of the variety of factories. However, these good factories are worried about the cooperation using the emerging Chinese home brands.

There isn’t any flexible logistics capabilities. The so-called flexible supply chain means the small batch, multi-frequency output of products. This is also true of huge orders for small orders. Unless the factory has strong data management capabilities, it is not easy to fulfill the procurement and inventory challenges associated with small quantities and multi-frequency orders, nor is it ready to accept such orders.

Don’t trust. On the one hand, the big factories don’t always trust chinese people brands. This is not for young brands, but the Chinese brands may unspoken rules an excessive amount of, lots of things aren’t within the contract to talk about going to the wine table to talk about the passage of time, the does bad, large factories also do not want to deal with the Chinese brand. On the other hand will be the young entrepreneurs don’t trust, think teenagers don’t understand anything. This is very easy to understand, the factory people have been in the traditional industry for decades, is quite pragmatic. Young brands talk about the development, trend and so on they just don’t view the topic.

The two groups aren’t inside the same language system, and also if they are willing to come together, it is difficult to get together. Despite every one of the above problems, I will be very optimistic concerning the emerging home brands in China. I got myself a great deal myself, I think they are beautiful and practical. If the brand managers can learn more about the manufacturing side, the traditional factory operators also prefer to work with an open attitude to handle the new brand in China (this wish to achieve, may have to control in the hands of the parents, the second generation plant ), Chinese brands will be obtaining better.

Can not say simply how much domestic furniture and international poor such a macro issue. Only talk about the IKEA as well as the question asked the custom furniture, are sheet metal furniture.

More than 10 years ago, sheet metal processing technologies are not mature, many brands vary in quality, bad quality manufacturers can’t ensure that the quality of merchandise, formaldehyde is going to be exceeded, in this environment, IKEA strict standards, furniture style is easy, an easy task to assemble, is Many people’s first choice.
In recent years, the whole board industry technology upgrade, on the great number of Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from the production to lessen the content of formaldehyde, including Kang-plate popular this coming year, are employed inside the production process have the freedom of formaldehyde and will not produce formaldehyde adhesives, greatly reducing the formaldehyde content of the plate. It can be said that the big domestic board, from your press plate towards the manufacturing tactic to the adhesive, can meet or exceed international brand standards.

Although both of them are plate-type furniture, the way to go is completely different and is among the two skill trees which are rooted in another way of doing business. The greatest among the two, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted according to the size of the favorite color.
In other words, IKEA furniture size cannot be changed, the house can put, cannot place their own way; and custom furniture is tailor-made, the size could be large or small. Customized and prefabricated finished items are two very different approaches which are different in focus and direction of operation.

I think it is a good choice now for you to decide on the manufacturer to modify your personal furniture now.
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