The 10 steps below demonstrate using a real example how to get over 10,000 fans in your Facebook business page.

Facebook is the king of social support systems with more than 1.79 billion active users per month (Updated December 2016). It really is employed by over 60% of Web users Worldwide which is a fantastic tool for promoting a product or service, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you must have lots of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is important.

What is the importance of having many Facebook fans in your business page?

It indicates popularity – It goes without saying that the variety of fans reveals how popular an online site is. A popularity business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans and this results in a variety of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, are thinking about that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an effective business, website needs to have lots of Facebook fans. Five Years ago this did not make a difference but also in the Twenty-first century, social proof is important.

More fans, more visits – The greater fans you’ve got, the higher is the number of people that will visit your posts within their timeline and possibly visit your website.

While this is correct, it must be noted that not your entire fans will discover your site content.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, just a small portion of your followers (no more than 4 percent) will discover your status updates.

This number may vary, but what is important to know now, is actually you’ve got 10,000 fans so you post a brand new update, it will likely be seen organically by way of a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social websites is often a ranking factor, numerous studies reveal that popular websites on Facebook will perform better in search, today very popular websites (additional factors being equal).

How to go from 0 to 10,000 Facebook fans

Now you are convinced that having a large amount of Facebook fans is important for the website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.

Note: These are the basic very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans and it continous to develop organically.

Step 1: First suggestion – you must have a Facebook business page

It may sound silly for the experienced however for beginners to social websites this can be something totally new: A private Facebook page is different from a small business page.

If you want to have friends on Facebook to share with you your holiday photos you’ll need to create a personal page however if you simply want fans and followers for the website or business you’ll need to create a Facebook business page.

So, the first step is to just be sure you build a Facebook business page as well as the next step is to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most critical optimization tip of most.

The expertise of the content posted in your Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it much easier to draw in new fans or higher likes from ads once we will discover below.

Step 3: Benefit from your individual Facebook account

I mentioned in the first step above you need to have a very business page and not your own page, however, you still need come with an active personal facebook account.

Here is the reason why:

After you post an update in your business page, a good way to boost exposure and likes, is to share that post in your personal page at the same time.

People you’ve got as friends in your personal page will ‘like’ and ‘interact’ with the post shared out of your business page as well as raise the engagement factor of your posts.

As a result, facebook will show your site content to more fans (organically).

So, a good way to boost the amount of people that view your site content and go after dark 4% of you following is to share and promote the post in your personal page.

It goes without saying that the greater the variety of friends greater would be the visibility from the post.

Also, ensure that you invite your entire existing friends (and new ones) to like your Facebook business page. Accomplish that each time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social internet marketing 101 however, you must have the Facebook like box in your website for 3 reasons:

#1 – It’s ways to associate your website with the Facebook business page. Quite simply it’s a approach to ‘tell’ search engines like google that this will be your official Facebook business page.

#2 – When you get lots of fans, this can be something you ought to be proud off and another to exhibit for your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a great way to expand your following organically. Your potential customers can follow your website by clicking such button without having to head to Facebook.

Hint: For optimum results, squeeze LIKE box above fold (on the sidebar).

Hint 2: You can even popup the like box to new users (for example, once they spend 60 seconds on the page, once they scroll down to the bottom or once they try to leave your page – while this works well regarding getting new likes, you need to be careful not to ensure it is too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box in a prominent position on our website.

The next natural step is to start sharing prepared to maintain fans happy and perhaps be capable of convert them from fans > website visitors > customers.

Some simple rules to follow that will raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing within your page. For instance, in case your web site is about Social media, share content related to social websites and not about sports or something different you may like. If your users desire to read sports news, they know where to find them.

#2 – Don’t forget that they follow your business page to acquire updates about your website (and niche) and not about your social gatherings: If you wish to get social, then make use of personal Facebook page, your business page is approximately your website.

#3 – Typically thumb, I take advantage of my business page to share with you content from my niche only, easily must share an issue that isn’t related to my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) in your Facebook page will drive your fans away. When you have a campaign to share with you or something which may benefit your fans, you can do this but don’t go crazy.

Try to write interesting, shareable content that is certainly related to your niche, it sometimes doesn’t come completely from your website. Have a balance between promotional and content your followers might want to read.

Step 6: Share intriguing and good quality content (not simply links)

I made some tests regarding the impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. Permit me to provide you with an illustration to understand After all.

When you want to share a post out of your website on Facebook, put forth Facebook status updates and type in the webpage URL. It looks similar to this:

You can share this post without adding any other information. If your title and pictures are fantastic, you will get several likes with respect to the time you’re making the post, variety of fans etc.

If one another hand, you enrich this page with the help of additional information especially a list, then other items being equal, you are prone to gain in likes and shares.

For me this will make sense because those that view a title and image within their timeline may well not ‘Like It’ as it provides no value in their mind (don’t forget that the average user is offered countless postings within their timeline should they login to Facebook).

On another hand whenever you let them have valuable, good quality and easy to read information (being a list), they’re going to click the LIKE button because they read something useful without having to leave their timeline.

Note: It is a known undeniable fact that folks have a tendency of LIKING a post without reading it so let them have why you should achieve this; your website visits may well not increase however the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a peek at some of the most popular Facebook pages, so as to they have a tendency to share with you images, videos, infographics, charts etc, with their usual text only postings.

This sort of content gets more likes and shares and consequently the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow your page. A few suggestions to consider:

Quality updates – This is actually the best incentive you can provide your users. Before posting anything in your page, you’ll want to make certain that it offers a superior value for your audience. With this option consistently, you existing followers will share it using friends as well as attract more users.

Run a competitive sport – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is to LIKE the page first. There are several tools to accomplish this but are thinking about that when you don’t have a very known brand this many not be so successful.

Content upgrades – For those who have your site, you can use ask users to LIKE your page to get an latest version of your post. This calls for extra tools yet it’s something worth testing.

Step 9: You should advertise your own content and page

When you develop your business page don’t expect that it’ll magically get a large number of fans. In addition to the tips outlined above, you need to in promoting your business page in places aside from Facebook.

A few suggestions to consider that worked for my case:

Promote in other social websites networks – For those who have accounts with social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate you on Facebook at the same time. Be polite and reveal to them the huge benefits from this.

Promote in Twitter – Besides posting about your Facebook page on other social websites networks, you can reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them a private (personalized) message and get these phones follow you on facebook (both your personal and business pages).

This method eventhough it is time consuming, (I did so it manually and not using any tools) it can produce really good results.

Promote within your newsletter – For those who have a newsletter or if you communicate with your readers via email, ensure that you you can keep them follow your Facebook page.

Do not simply write the FB URL below your signature but Inquire politely to LIKE your business page.

Step 10: Facebook ads is often a must

I have saved among the easiest and many good ways to enhance your Facebook fans for last, because it is the only one that it’s not free.

Facebook offers a self-service ad platform that can be used to either enhance your following (advertise your page), enhance your posts, get more leads, increase conversions or execute a variety of other actions (as shown in the image above).

The procedure is fairly simple and easy straightforward. Basically you decide on a website you have, select your ultimate goal (advertise your page), select your audience (based on country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign is dependent upon several factors. The ultimate way to assess if Facebook ads is a good strategy to enhance your following, is to manage a pilot campaign for 2 days.

Spend $10-$20 dollars every day and run the campaigns to get a fixed duration (no less than weekly). Towards the end, you can determine if the fee per like is one thing you are happy to pay for.

I had accomplishment with Facebook ads for both my websites as well as for client websites and I run campaigns every month (stay) to improve my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. A lot of people think that everything you pay for is Facebook likes but actually you have to pay Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit the like button so spend an afternoon and take into account the message you want to display within your ad as well as the image to use.

Conclusion

Having a large variety of Facebook fans in your business pages is very important for credibility and social promotion purposes.

If this wasn’t important in the first place, then nobody would care as well as the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you do the required optimizations for your business page (steps 1 and a couple of above), then your easiest method to get more followers is with Facebook ads. Along with some A/B testing you will get to 10,000 fans without any over $1,000 (spread right into a amount of months).

Once you do everything properly and provided you do have a great product or service, you can expand your fans to 100,000+ like I did so with the Facebook Page of my fitness blog.